He's a Niles bar. How to open a nail bar in a shopping center (studio business plan)
The nail bar is a design for the provision of express manicure services in shopping centers. This service makes life easier for women who want to save time and combine shopping with hand care.
Making nail bars to order
Making a nail bar will cost 100 - 300 thousand rubles, the price depends on the materials used and the size of the structure. The materials used, as a rule, are chipboard, lined with glossy plastic on the outside. Thanks to plastic, the equipment is not only beautiful, but also wear-resistant.
If you want to save money, you can do without plastic (except for countertops) and use only chipboard, since the choice of colors and textures is quite large. Also, to save money, you can do without rounded elements in the design, as they increase the cost, although they add elegance to the product.
Stands for manicure express on individual design
The manicure rack for the shopping center also includes showcases and special cabinets for storing tools and clothes of employees. A rack for express manicure can be bought both in island and wall versions, depending on the features of the allocated area. It is possible to place in the under escalator zone of the shopping center.
A beautiful effect can be achieved if you use the backlightworkplace facades. This will not affect the cost very noticeably, but the appearance will benefit greatly. You can also use different stickers.
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For comfortable studio work nail bar stand must be equipped with a water supply, as some material handling requires water. As a source of water, either a stand-alone cooler with drinking water is used, or a special pump that supplies water directly to the mixer from a bottle. In the second option, the presence of a cooler is not required..
Nail bar equipment
Nail bar equipment shouldbe equipped with an oven for disinfection of instruments. It can be placed in a special niche behind the door.
Nail bar is one of the popular types of small business, which is widely striding throughout Europe, with complete success and some excitement. What is it? This is the same beauty salon, but in a simplified version, offering also mini bar services, with all the amenities of a large bar. And the activity of the nail bar is reduced to the provision of express services for manicure, nail extension, eyelashes, pedicure, plus you can order self-tanning.
Nail bars do not require large premises, and the main clients are representatives of the weaker sex, but with business acumen. It is very convenient for them to use the services of nail bars, since everything is done quickly and comfortably, and, as you know, time is money. Therefore, many business women value every minute.
Nail bar in the shopping center - the history of appearance
The idea of creating nail bars appeared in London and New York. Still, Europeans are a thinking people, they like to walk and fantasize. So, one of them, walking around the city in order to show himself and see others, suddenly decided to take an old habit, take a new one as a basis, and unexpectedly moved from the street to shopping centers, which have recently appeared in great numbers somewhere. Here he decided to transform street beauty into reality and from that moment on, shopping centers had points that turned into manicure nail bar as a business. The street was taken as a basis, and the idea came from the thriving numerous beauty salons.In fact, the nail bar should become that island in large shopping centers, where each visitor feels completely cozy and comfortable, having comfortable chairs near small tables. Here one could be interested in a showcase, waiting for a manicure, behind the bar. Such a place should attract many people who could be observers, and not feel always under the gun and do what they want. For example, a free cup of coffee while watching a movie or listening to music while waiting for your manicure or pedicure.
How to open a nail bar in a shopping center from scratch?
To open a nail bar, experts suggest making investments of about 500 tr. part of the costs goes to the construction of the bar counter, this is 80% of the total amount, the rest will be needed for everything else. This is advertising, buying tools, cleaning equipment, consumables. The rest should be used to create a cozy environment where you could put a plasma, connect Wi-Fi, you can buy a couple of air conditioners and so on. Mini nail salon was supposed to look like a real beauty salon with bar facilities.
The subtleties of opening a nail studio
Mini nail salon becomes popular due to the fact that it does not require a large room, for which you have to pay three times as much. And besides, in the right area you can not find it at all. Therefore, most are trying to get by with twenty squares on which a nail studio would be located. This footage should really be enough to open a mini beauty studio. You can’t do without a bar counter here, this item is made for about a month, as well as all the other equipment that included the following.So that the client does not get bored for about two hours, then you need to occupy him with something. For example, let them listen to music, or surf the Internet, offer a cup of coffee with tea, and the like. In general, you need to organize everything so that any visitor does not want to leave here. And then, as they say, people will be drawn to you.
Nail style nail salons have many more advantages than regular beauty salons. Here you do not need to make an “appointment”, but it will be enough just to visit this cozy place, where you will be offered all the services no worse than in ordinary beauty salons.
How to open a nail bar - premises and decoration
Everything is quite simple here. Lease 20 square meters in any prestigious location and not necessarily a separate room, this already popular type of business is mainly located on the sites of large large shopping centers. Further, it will be enough to open an individual entrepreneur, you can complete all the formalities with the help of a law firm dealing with these issues. Equip the entire workplace thoroughly, without missing a single detail, including advertising activities. Make a poster in front of the entrance to the shopping center (SC) and everyone will notice it.Do not forget that your prerogative should be taking care of your customers. And then get down to business.
Opening a nail bar franchise
And you can do everything much easier. Through a franchise. So, in Moscow and other cities there are already several chains of nail bars, which, by the way, work very well. And they will offer a choice of their franchises on the most favorable terms. For example, open nail bar the franchise from the network of Elena Lenina will allow, and it will cost you 3 million rubles. But another network of salons "Fingers" will offer another franchise, with an initial payment will cost you 2.7 million rubles. Such cooperation with major partners will be very beneficial for you. Since your partner will fully provide you with the necessary equipment, as well as supply materials for the salon and much more. You will simply begin to work as a sales representative of the company, and the partner himself will help you with the promotion of the entire business and finding customers. So, as you can see, it is better to deal with experienced guys from such a business. Although if you yourself want to open a manicure parlor, a beauty salon, then everything will only depend entirely on yourself, and by opening your own beauty salon, you can save quite a lot, and you will also be independent without any addiction, stuffed with various instructions with obligations .
Recruitment
So it went well opening a nail salon, beauty salon. Now we will need to recruit the appropriate staff who can work professionally and efficiently. Most pedicure and manicure masters work for a certain percentage.
With a certain agreement, the salon itself can receive 50% for each manicure. And it's no secret that everyone wants to have experienced and professional employees who have their own reputation for excellence. But the masters themselves do not want to leave their homes, especially to deal with an unknown nail bar. Therefore, do not regret higher wages for your employees, especially if they are the face of your company. You can also take one inexperienced employee, with subsequent advanced training.
In addition to the main staff, you will need to hire an administrator and one or two cleaners. Or sign a contract with a cleaning company that can work for the mall itself.
Business plan for a nail salon (nail bar)
Now let's talk about the expenses that have to be made to open your own nail salon. So, in addition to the costs associated with the payment of salaries to employees and other monthly expenses, it is worth adding the following costs.- Room rental ─ 60,000 rubles.
- Consumables ─ 40,000 rubles.
- Tax () ─ 10,000 rubles.
- Deductions for insurance ─ from 50,000 rubles.
- Other expenses ─ 20,000 rubles.
The approximate profit of such manicure studios with a bartender can reach from 60,000 to 400,000 rubles, and monthly. The level of income directly depends on the traffic in the shopping center. This level of income is maintained with a good customer base, which will be quite enough in shopping centers. By creating nail studio business plan, do not forget about it, this is one of the main facts. Although the finished project can be obtained with a franchise agreement, or see.
The first year will naturally be a little difficult, as the client base is being developed. And if the whole process takes place in a good mode, then there will be no end to visitors. And the existing franchise will help a lot. Then it will not be difficult to calculate that you can earn up to 5 million rubles a year. Not bad, right?
So, if you dream of your own beauty salon, then there is nothing easier than opening your own nail bar. According to most experts, the near future should show that an influx of visitors to nail bars is inevitable. Everyone will understand what it is and will try to move into them from ordinary hairdressers and beauty salons. Therefore, it is worth considering that while such a niche is not saturated with competition, it is worth starting to realize the dream of your business. If you take into account the fact that it will cost you with minimal investment.
Publication date: 01/10/2019
Modified date: 11/26/2019
Issues discussed in the material:
Is it worth it to open a nail bar today
How to register a company
How to choose the right room
What equipment is needed for a nail bar
What kind of staff is needed in a nail bar
What methods can be used to promote a nail bar
What problems can arise in the work of a nail bar and how to solve them
The desire to be beautiful is inherent in women of any era, but the canons of beauty in each century had significant differences. However, such an attribute of an impeccable appearance as well-groomed hands has remained unchanged for centuries. How can a modern woman, whose life often passes at a frantic pace, manage to take care of them? The answer is simple - you should visit a nail bar and do a stylish manicure in 20 minutes without long waits. Due to the wide popularity of establishments of this format, the question “How to open a nail bar?” is becoming quite relevant today.
Is it worth opening a nail bar: pros and cons
To visit a classic beauty salon, you need to have time, which is not always possible in the modern rhythm of life. Therefore, today many of the fair sex are looking for an opportunity to get a manicure, say, during a lunch break. It is this approach that is implemented in the concept of the nail bar. Here you can quickly put your hands in order and escape from the hustle and bustle of the day. In addition, if a nail bar is open on the territory of a shopping center, you will have the opportunity to drop by a supermarket along the way, which is undoubtedly very convenient.
However, is such a business profitable from the point of view of an entrepreneur? Masters, who are usually at least four in one institution, serve several visitors at the same time. As for manicure services, the demand for them is much higher than the supply, so the costs of maintaining the studio and the salaries of specialists, as a rule, pay off without any problems. The main visitors to nail bars are usually working women with an average or high income.
The main advantage that express manicure studios offer their clients is the opportunity to get to the master without an appointment. Unfortunately, in large salons this is not always possible. If in the nail bar you have to wait a bit for your turn, which happens very rarely, this time is brightened up by a cozy and comfortable surrounding atmosphere.
Each nail bar has a counter, but instead of bartenders, there are manicure specialists behind it, and comfortable chairs are provided for customers on the other side. Nearby there is usually a cozy sofa for those visitors who, if necessary, are waiting for their turn. Many express manicure studios that are opening everywhere today are equipped with modern coffee machines and LCD TVs.
Arguments for":
Opening a nail bar is a great chance for aspiring entrepreneurs. To do this, you do not need to have fundamental knowledge in the field of finance and management, it is enough to draw up a competent step-by-step business plan and follow it.
The nail service sector is developing rapidly and shows excellent prospects. In our country, not every woman, and even more so a man, has the habit of doing a manicure with a master, and not on his own. Even in large cities, only 20% of women and 5% of men use salon services.
Opening a nail bar does not require large investments. Of course, many luxury manicure studios are successfully operating today. However, there are quite budget options for such establishments, which are ideal for a novice businessman.
Arguments against":
Visitors to the nail bar are more often attached to the master, and not to the place of the procedure. This creates additional risks for the owner to lose part of the client base if the employee leaves.
Currently, the field of nail service is in the development stage and is characterized by a potentially high capacity. However, many businessmen today are striving to open a nail bar, so the competition in this segment is already quite tough. In order to keep regular customers and find new ones, adopt all marketing methods, continuously develop and implement the most advanced technologies.
If you want to open a nail bar, study the legal requirements regarding compliance with sanitary and epidemiological standards in establishments of this kind. In this matter, not only knowledge and the availability of special equipment are important, but also the personal responsibility of employees.
Is it profitable to open a nail bar in terms of profitability
Listing the advantages of a business in the field of nail service, we have already said that in Russia this niche can be called free. You will ask why? Indeed, today many cosmetic centers and beauty salons are open and successfully operating. However, do not forget about the distinguishing feature of the nail bar - fast service. To get to the master, you do not need to pre-register. Specialists in such institutions work professionally and quickly, and during a pleasant procedure you can enjoy coffee or chat with your best friend.
So, what funds do you need to have to open a nail bar? A business plan will help determine the exact figure, which will contain a calculation of the initial investment and planned profit. In this section, we give an example of approximate calculations.
Opening a nail bar involves the costs of:
Registration of all necessary documentation - 17,000 rubles;
Rent of premises for the period of arrangement - 44,000 rubles;
Interior design - 140,000 rubles;
Other expenses - 57,000 rubles.
So, to open a nail bar, you need a starting investment of about 600,000 rubles.
To determine the amount of expected profit, we calculate the approximate income of the studio and the amount of expenses for its maintenance for a certain period. For example, if 6 masters work in shifts in a recently opened institution, the revenue from each of them in the first four months will be about 4,000 rubles a day. In the future, this figure may increase to 11,000 rubles. The gross turnover for the year in this case will be 9,360,000 rubles.
Undoubtedly, such results of calculations inspire optimism. However, entrepreneurs who plan to open a nail bar should not forget about the ongoing costs of maintaining the salon. Consider a list of the main costs and their approximate size for the year:
Rent - 264,000 rubles;
Taxes and fees - 1,260,000 rubles;
Fixed salary for craftsmen - 576,000 rubles;
Payment for the work of personnel (20%) - 1,872,000 rubles;
Consumables - 720,000 rubles;
Other expenses - 206,000 rubles.
So, to ensure the operation of the nail bar, you will need about 5,026,000 rubles a year. We carry out a simple calculation and get the amount of profit received for the year after the opening of the nail bar - 4,334,000 rubles. With such indicators, investments will pay off within the first five months, subject to the continuous expansion of the salon's client base.
The calculations carried out indicate that the project of opening a nail bar is able to bring good profit. Given the low competition in this area, especially in small towns, such a business can become stable and prosperous. But in order to succeed, remember the need to continuously improve the quality of services, increase the level of professionalism of the masters and take care of the comfort of customers.
How to open a nail bar from scratch: step by step instructions
Step 1. We register an enterprise before opening a nail bar.
If you, after weighing all the pros and cons, have decided to open a nail bar, then first of all you need to do the paperwork. You can organize a business in the form of an individual entrepreneur (individual entrepreneurship) or an LLC (limited liability company).
According to the legislation of the Russian Federation, representatives of individual entrepreneurs are allowed to take advantage of tax benefits. In addition, they can manage the document flow and accounting of their enterprise on their own, without visiting the tax office to file reports. As for the LLC, it must have an accountant on its staff.
To open a nail bar in the form of IP you will need the following documents:
Photocopy of the passport;
Application for registration of IP (form Р21001);
Application for the transition to a simplified taxation system (form 26.2-1);
An entrepreneur who wants to open a nail bar and register it provides these documents to the tax office at his place of residence. At the end of the registration procedure, a novice businessman receives a certificate of registration with the tax office and an extract from the USRIP. In addition, the following documents are required:
Agreement on lease (sublease) of premises;
Cash register maintenance agreement, which is concluded after registering the device.
If you have decided open a nail bar in the form of LLC, then the paperwork can be done:
own forces;
With the help of lawyers.
Before proceeding with the LLC registration procedure and opening a nail bar, decide on the following parameters:
Who and how will carry out the registration procedure.
Name of company.
Legal address of LLC.
Activity code.
The size of the authorized capital.
Taxation system.
The number of founders of the LLC.
What documents are required to register an LLC before opening a nail bar:
The decision of the founder to form an LLC (if there are co-founders - the minutes of the meeting and the agreement on the establishment);
Charter of the company;
Application for registration of LLC (form Р11001);
Letter of guarantee on the provision of a legal address;
Receipt of payment of state duty.
Registration of an LLC is carried out within 3 working days, after which the founder receives the following documents:
Certificate of registration of a legal entity;
Certificate of registration with the tax office;
Record sheet of the Unified State Register of Legal Entities;
A copy of the charter with a mark of the registrar.
After completing the registration procedure, a novice entrepreneur can open a bank account.
What form of business organization to choose when opening a nail bar? If your plans include a small salon without significant expansion in the future, then the best and easiest option would be to design an IP. If you intend to create a large company in the future, open branches, attract investors, then the LLC form will be more appropriate.
So, you have decided on your intention to open a nail bar and went through the registration procedure. What documents should be present in your salon?
Lease (sublease) agreement or certificate of ownership of the premises;
Notification to Ropotrebnadzor about the start of activities;
A document from the SES stating that the premises and equipment of the studio comply with sanitary rules;
Commodity invoices for cosmetic and cosmetic products;
Book of complaints and suggestions;
Price list for the services.
Step 2. Choose a room in which you can open a nail bar.
No less important is the choice of premises for business organization. Many entrepreneurs aspire to open a nail bar in a shopping center, and such a location certainly has its advantages. Large shopping malls are characterized by excellent attendance, thanks to which your salon can also count on a flow of customers. Moreover, it is in such places that visitors are usually the most solvent, which, of course, is a huge advantage for your business.
It is no secret that the cost of renting space in shopping centers is quite high, and this, of course, frightens many novice businessmen. However, do not forget that with good attendance and impeccable work of the staff, these investments justify themselves quickly enough.
Before opening a nail bar in a shopping center, take into account the fact that the style of your salon will have to match the general format of the complex. You will need to follow the recommendations of the shopping center administration regarding the design of the express manicure studio. But usually such establishments are small in size, so it will not be difficult to discuss and think through all the details in advance.
To open a nail bar, the following requirements must be met:
The salon room should not be a basement;
Before opening a manicure studio in a residential area, it is necessary to transfer it to a non-residential fund;
Each master must have at least 6 m² of working area;
On the territory of the nail bar, it is necessary to equip a ventilation system;
Salon furniture should be made from materials that can be sanitized;
The presence of a sterilizer and a sink for washing hands are mandatory requirements for every manicure studio. If it is not possible to organize access to water in a shopping complex, a simple cooler will help solve the problem;
Each employee must have a sanitary book, a medical examination in the future must be held every six months;
All tools used by the masters in the process of providing services are subject to mandatory disinfection with special solutions and thermal sterilization after each client.
Before deciding which shopping center to open a nail bar in, ask in advance about the cost of renting an area and the requirements for entrepreneurs in city complexes with good attendance. In small towns, the price of a hall where you can equip an express manicure studio fluctuates around 20-25 thousand rubles, and in megacities you will have to pay at least one and a half times more for a similar area. Before holding meetings with the owners of shopping centers, prepare a draft of your nail bar.
Step 3. We decorate the room before opening the nail bar.
The design and layout of the premises in which the nail bar will be opened is very important for a successful business.
The space should be divided into two main zones:
A place of waiting and rest for visitors, usually located at the entrance to the establishment;
Workplaces of masters, which are located in the depths of the studio.
In the first zone, nail bar customers can wait in line, have a cup of coffee, and chat with other visitors. Therefore, soft chairs and coffee tables will be very appropriate here, on which interesting magazines for both women and men can be laid out. Various decorative elements will help create coziness in the studio.
As for the working area, all the equipment and devices necessary for the masters to serve customers are located here. First of all, these are sinks for washing hands, stocks of consumables, sterilization equipment. From the waiting area for visitors, the working area, the design of which must comply with the requirements of the SES, is usually separated by a bar counter.
Step 4 We purchase the necessary equipment before opening a nail bar.
So, the premises for opening a nail bar have been found. Now is the time to purchase equipment for the new salon. What are the registration rules for such establishments? We list the main ones:
Each nail bar needs a practical bar counter that will serve as both a table for the craftsmen and a mini-showcase. It contains both drawers and shelves for the necessary working tools, which differ in size, as well as various samples of applying a manicure pattern. Customers should see a neat facade of the counter, which is most often designed in accordance with the style of the shopping center. When opening a nail bar, remember that the rack will become the main focus of the interior, so you should not save on its cost.
Pleasant music will create a homely atmosphere in the salon, and comfortable soft armchairs and chairs will help visitors relax.
Make sure that the nail bar you open is equipped with the most modern equipment and materials. It is equally important to provide customers with a wide selection of nail polishes, decorative elements for painting and tips, as well as manicure samples.
Of particular importance are the aesthetics of procedures and strict adherence to all hygiene standards in your salon. For each client, sterilized instruments must be prepared, which, at the beginning of the procedure, the craftsmen remove from sealed kraft bags.
In the room for opening a nail bar, there must be an air conditioner that will save workers and visitors from the unpleasant smell of acetone.
To equip bar for clients you will need the following equipment:
coffee machine;
Juicer (if it is not possible to purchase an expensive industrial model, for the first time after opening, you can limit yourself to buying a household juicer worth from 7 thousand rubles);
Electric kettle (from 2 thousand rubles);
Blender or mixer for making cocktails;
Oxygen concentrator, if you plan to include oxygen cocktails in the menu;
A set of dishes (cups, glasses, etc.).
Step 5. We form a list of services and set prices before opening a nail bar.
Scroll basic nail bar services includes:
Nail extension;
Hand massage;
Nail correction.
The specific list of services of each nail salon is determined by the following factors:
The level of professionalism of the staff;
Availability of equipment;
Specific options for hand care and nail design offered by consumables companies;
The preferences of the leader who opens the nail bar.
When setting prices for services, it is advisable to use a comparative approach. To create a client base at the first stage after the opening of an express manicure studio, the price may be slightly lower than that of competitors. However, if you want to establish yourself as a premium establishment, and the quality of the materials and the level of skill of the workers allow you to do this, the prices in your salon can be set higher than in other nail bars.
Step 6. We select personnel.
The issue of staff selection when opening a nail bar is extremely important. To keep the studio running smoothly, a minimum of four nail technicians and two administrators who will work in shifts, as well as a cleaner, will be required.
What are the requirements for nail bar employees? We list the main ones:
profile special education;
Medical background is an advantage;
Ability to professionally and politely advise clients;
Well-groomed appearance;
Participation in competitions, exhibitions and festivals dedicated to the art of manicure.
You can find craftsmen on employment sites, online forums, specialized exhibitions, or on the recommendations of friends. When opening a nail bar, give preference to non-smoking employees, because many customers are negative about the smell of tobacco.
Hygiene is especially important for a manicure studio, so take care of finding a responsible cleaning lady.
Usually masters in the nail bar receive a certain percentage of the revenue per day, and technical employees receive a fixed salary. The owner can carry out accounting and purchase of consumables for the first time after the opening of the nail bar.
How to open a nail bar and promote it
In order for a nail bar to start generating income, like any other new project, it needs advertising and promotion. Undoubtedly, the reputation of the complex where the studio is located also plays an important role. However, there are other aspects that you should pay attention to if you are looking to open a nail bar and attract a stream of visitors. So what are methods of advertising and promotion proven to be the most effective
Spectacular sign
It is a bright original sign that can attract the attention of people passing by, some of whom may become regular customers of your studio after its opening. Therefore, do not spare money for the manufacture of signs and entrust this responsible task to professional designers.
Distribution of leaflets
To attract the target audience to the nail bar - women who live or work near its location - you can organize the distribution of flyers. Places with high traffic are ideal for holding such promotions - the territory of shopping malls, underground passages or metro, office centers, busy intersections. At the same time, do not forget about the periodic change of location. To motivate people to visit the studio, you can indicate on the leaflet information about the discount upon presentation.
Discounts and bonuses for regular customers
A competent discount program will help you keep regular visitors and attract new ones, and SMS mailing will inform you about the new products of your establishment and invite you to evaluate them. In addition, using the mailing list, you can congratulate customers on the holidays, which can also serve as an excellent advertising move.
Do not forget that social networks are becoming more and more popular every day. Promotion of a recently opened nail bar on social networks does not require financial investments, but it provides an opportunity to tell a wide audience about the establishment.
Media promotion
For this purpose, television channels, radio stations, glossy publications with a predominantly female audience are perfect.
How to open a nail bar without typical problems
If you decide to open a nail bar, be prepared for some difficulties that may come your way. Here are some of them:
Problem 1. Lack of qualified personnel.
As practice shows, finding the right staff for your institution is not so easy. You can make the task easier by clearly formulating the search criteria and deciding what personal and professional qualities an employee of your salon should have.
Problem 2 The risk of losing the client base due to the dismissal of the master.
It is no secret that when it comes to manicure services, the visitor is more attached not to the studio, but to the master. Therefore, the manager always faces the question - how to keep the client in the event that the specialist decided to quit? You can avoid this situation with the help of special loyalty programs that will motivate visitors to serve in your establishment. And so that the employees of the nail bar are interested in long-term cooperation, develop an effective bonus system, and also make every effort to make the atmosphere in the team comfortable.
Problem 3. High competition.
Today, many people are thinking about how to open a nail bar, and successfully implement their ideas. The competition in this service sector is quite high, because of which there is a risk of being left without visitors. To prevent this from happening, adopt modern methods of attracting and retaining customers.
Problem 4. The need to always be in trend.
The field of nail design is constantly evolving, and in order to keep abreast of the latest trends, you should always strive for new knowledge. Just opening a nail bar is not enough. It is important to constantly grow and invest in staff training, and then you will always be head and shoulders above the competition!
Problem 5. Compliance with sanitary standards.
The most important condition for the operation of each nail bar, maintaining the health of its masters and customers is the observance of sanitary standards and hygiene rules. Visitors to the salon must be absolutely sure of the safety of the manicure procedures that are carried out in your establishment. Even one sad incident can cause irreparable damage to the reputation of the studio.
Problem 6. The risk of loss of business reputation in the event of a master's mistake.
It's no secret that negative word of mouth is much more effective than positive word of mouth. And in a period of rapid growth and the development of social networks, which is now observed, the consequences of a negative review can be truly detrimental to business. To avoid failure, the owner of the nail bar should:
To control the impeccable performance of their duties by each employee of the institution;
Take care of the training and development of staff;
Monitor compliance with sanitary standards and requirements for the disinfection of instruments from the first day the studio starts working.
To open a nail bar quickly and without unnecessary difficulties, entrust the issue of paperwork for a new establishment to professionals. Our company can help with this, we provide legal support and support for the beauty and health business throughout the Russian Federation. In the face of our company, you will find a reliable partner who will provide qualified assistance in resolving any contentious issues.
Where to buy high-quality and professional nail files
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- Another advantage is the application of your brand logo on the working plane of the files.
- Business Benefits
- Marketing and promotion
- Business technology
Business plan for opening a nail bar (express manicure studio) in a shopping center on an area of 10 sq.m.
Business Benefits
Why did we choose the sphere of express manicure and why are nail bars so good? We would like to highlight just some of the benefits that are key to opening a nail bar:
- Popularity of the service and growing demand
- Relatively easy start
- Low investment
- Fast return on investment
- Minor impact of the economic crisis
Therefore, despite the fact that competition in this market is considered quite high (such services are provided not only by specialized manicure, but also by the same beauty salons), the business has prospects. The main thing is to provide quality services and not make a mistake with the place.
How much money do you need to open a nail bar
According to preliminary calculations, the opening of a small nail bar will require an investment of about 400,000 rubles:
Description of products and services of manicure point
The main business plan services that the nail bar will provide include:
- Classic manicure - 900 rub. (60 min.)
- Manicure "plus" - 1500 rubles. (90 min.)
- Express manicure - 550 rub. (30 min.)
- Hot manicure - 1400 rub. (60 min.)
- Children's express manicure - 600 rubles (30 min.)
Step-by-step plan for opening a nail bar
We plan to place the express studio in a popular shopping center. Despite the high rent (from 2500 rubles / sq. m.), we have identified several advantages of this location for ourselves:
- The shopping center is located in the area of large office buildings. Therefore, it is visited by many wealthy business women who always have little time to go to a full-fledged beauty salon.
- The attendance of the shopping center and specifically the traffic of our point will allow us to practically not spend on advertising. We can say that our main way of promotion is live advertising (the master does a manicure in front of passers-by).
- The shopping center, no matter how, is visited by a fairly rich audience of customers. Even if our prices are slightly higher than the average market prices (including home craftsmen), this will not greatly affect the overall flow of customers.
The leased area is 10 sq. m., and the amount of rent - 25 000 r. per month (2500 rubles / sq. m.)
What equipment to choose to open a nail bar
The main equipment of our studio is a manicure stand (bar structure). Each workplace, and there are two in total, will be equipped with a drawer with a door. We plan to approach the design of the manicure point very carefully.
The bar structure will be made of impact-resistant plastic, with bright decorative elements and good lighting. The production of such a rack to order will take about 15 days. A complete set of all nail bar equipment will cost us 220,000 rubles.
The number of permanent employees of our studio will be four people: three manicure masters and one administrator. The duties of the latter will include coordinating the work of the nail bar and monitoring the activities of the staff. The salary of the administrator will be 28,000 rubles.
Manicurists will receive a percentage of the work performed (50/50) and the average income of each master will be 40,000 rubles. (+10 thousand rubles for pension contributions). Will work on schedule 2 through 2.
Accounting is planned to be outsourced (about 5 thousand rubles per month). A separate topic for us is the accounting of materials. If you do not maintain strict control, then the staff, willy-nilly, can spend the same varnish in incredible quantities (or, even worse, simply steal).
Therefore, for each manicurist we will have our own list of materials that he must have (base, fixer, cream, scrub, anti-cuticle, etc.). That is why our studio has such high wage rates (it turns out that the materials are purchased for the money of the master).
These materials will be purchased at a discount in a particular beauty salon (so that the quality does not suffer).
What OKVED to indicate for the business of opening a nail bar
The legal form of our studio will be an ordinary individual business registered with the local tax office. As OKVED, "93.02 - Provision of services by hairdressers and beauty salons" will be indicated. The most optimal tax regime for a nail bar is UTII (imputed income tax). Monthly tax deductions will be about 5,000 rubles.
Marketing and promotion
As we noted above, placing a nail bar in a shopping center will avoid serious advertising costs. However, it is not without cost. In particular, in the early stages, you will need to invest in:
How much can you earn on a manicure
First, we calculate the estimated revenue of the organization. The average check of our salon will be 1000 rubles. It is assumed that on average it will take about 70 minutes per client (60 minutes of work, 10 minutes of preparation).
Thus, in a 10-hour working day, one master will be able to serve up to 8 clients. Accordingly, 2 masters - 16 clients. Of course, there is no need to wait for a constant flow of customers (in any case, there will be downtime in work). Therefore, on average, we plan to serve up to 10 clients per day.
From here potential monthly revenue will be: 10 people. * 1000 r. * 30 days = 300,000 rubles. It is also worth considering possible income from the sale of goods and nail care products - about 30,000 rubles. per month. The total potential income of the express manicure studio is 330,000 rubles. per month. Nail bar monthly expenses
Total - 245 000 r. From here, the net profit of the nail bar will be: 330,000 - 245,000 = 85,000 rubles. per month. The profitability of the organization is 35%. With such calculations, the initial investment, taking into account the period for the promotion of the point (3-6 months), pays off in 8-12 months.
What documents are needed to open
Opening a nail bar involves registering with the tax office and obtaining documents for doing business. You can resort to the services of specialized companies that carry out the registration of any turnkey business.
However, the manicure type of activity does not require special permits, so you can register yourself for 800 rubles. For registration, you will need a passport of a citizen of the Russian Federation, an individual tax number and data on the place of business (you can provide a draft lease agreement).
Which taxation system to choose for business registration
Most often, such salons operate from a legal point of view as individual entrepreneurs. In this case, it will be optimal for them to work on a simplified taxation system.
In this case, they will deduct up to 15% of the income received as a tax burden. If hired personnel work, then you should be prepared that you will need to pay pension contributions for it.
Professional business plans on the topic:
- Nail bar business plan (39 sheets) - DOWNLOAD ⬇
- Hairdressing salon business plan (48 sheets) - DOWNLOAD ⬇
- Beauty salon business plan (47 sheets) - DOWNLOAD ⬇
Do I need permission to open
This type of business activity is also good because it does not require special permits. It is enough to open an individual entrepreneur or a company if large flows of visitors are planned.
The lease agreement is concluded directly with the owner of the premises, which will house the salon for the provision of manicure services. After registration in the register of entrepreneurs and the tax service, you need to register with the Pension Fund in your area.
Business technology
It is important to immediately evaluate your own prospects for doing business and rent a room of such an area, which will be enough, and there will be prospects for expansion. It should be noted that each nail master requires from 7 to 10 square meters. m. area.
For a team of 3 craftsmen, 25-30 square meters of space is needed. To receive calls and record visitors, you need to hire an administrator. The owner of the business at the stage of promotion of the salon may well cope with this role.
It is necessary to create a database in electronic form, where information about the full name of the client, his contact details, the date and time of the reception and the master who will serve him will be entered.