We open our own optics shop. How to open an optician Is it possible to trade optics on the market

Today, 25% of Russians suffer from visual impairments, and the rapidly increasing computerization of the country suggests that this figure will only increase. In such realities, the most favorable conditions are created for the development of the optical industry.

In addition, now glasses are not only a corrective tool, but also an attribute of style, which means that the proposed products will be in demand, there is no doubt. How to open an optics shop? What costs does it require? How to set up trade and bring the business to the level of good income? Read about all this in the article.

Legal base

Theoretically, you can open a salon, being in the status of an individual entrepreneur. However, practice shows that you should start by registering as a legal entity (LLC), because, most likely, you will need a license. "Optics" cannot work without it. There is an exception: if you are just going to sell ready-made glasses, you do not need a license. But then the circle of buyers will be quite narrow, respectively, do not expect good profits.

If you want to offer corrective glasses and prescription lenses to your customers, you will need to equip a special office (workshop) for the manufacture of glasses and, of course, acquire a license to practice medicine.

Its design will require numerous permits. These are constituent and registration papers, a sanitary and epidemiological conclusion, documents for equipment and premises, documents confirming the qualifications of optometrists, and so on.

Yes, the list is intimidating. In this regard, many aspiring entrepreneurs who do not fully know how to open Optika begin to think about the services of legal agencies, which, by the way, are not cheap. Although in fact it is possible to assemble a package of documents on your own in three to four weeks. In this case, you will pay only government fees.

Room selection

As you understand, it is necessary to find a suitable premises even before getting a license. And where to open an optics salon? Here, too, it all depends on the range of services that you plan to provide. Experts recommend placing such objects in shopping centers, in close proximity to large stores, on central city streets.

If diagnostic services are not included in the business plan, an optics salon can have an area of ​​40 square meters - this is quite enough, because it is possible to provide a fairly wide range of goods within a relatively small space, while storage space is not required.

It is quite another matter if you decide to immediately position yourself as a large salon offering vision diagnostics and custom-made glasses. In this case, you can not do without additional territories. According to GOST, only a diagnostic room should have an area of ​​at least 18 square meters. But it will still be necessary to equip a room for a workshop. At the same time, all facilities must comply with sanitary standards and fire supervision requirements.

Before you open "Optics", you need to properly design the room. The design should be thought out in advance. The abundance of light, stylish interior, good showcases - all this creates an atmosphere of a professional salon.

Difficulties should not scare

Many businessmen who think about how to open Optika eventually give up this venture, frightened of the difficulties. And in vain! Most of the entrepreneurs who nevertheless put their plans into practice, over time, gain a foothold in the professional optics market and open entire chains of stores, where, in addition to the direct sale of corrective vision instruments, they also provide diagnostic services, as well as take orders for the manufacture of optical devices. At the same time, the production itself is usually taken out to one of the peripheral branches, where the cost of renting the premises is lower.

Formation of the assortment

You have already learned how to open an optics store. No less significant is the question of which models of vision-correcting devices to sell in it. It all depends again on the format you choose. When targeting middle-class consumers, it is necessary to form the most extensive assortment to satisfy the needs of people with different incomes. In addition to corrective glasses, you should also sell contact lenses, sunglasses, eyeglass cases, vision training equipment, chains and other accessories.

Separately, it should be said about sunglasses, because their presence in the assortment can significantly increase profits. Such optical devices can be put on display in February, because already in March the sun begins to shine brightly, and the peak of demand for glasses is reached in April.

Equipment for "Optics"

The diagnostic room must be equipped with at least the most necessary devices: an ophthalmoscope, a keratometer refractometer, a sign projector, a slit lamp. You will also need a set of trial lenses and more.

On average, such equipment for "Optics" will require costs of 350 thousand rubles or more. A professional line for assembling glasses, including devices for drilling and painting plastic lenses, lens processing machines, a diopter, an ultrasonic cleaner, a centralizer, etc., will cost between 1.2-1.8 million rubles.

Staff

In the salon where diagnostic services are carried out, a competent ophthalmologist should conduct an appointment, who can give recommendations on eye care and the choice of corrective tools. Ideally, this specialist should also be a contactologist in order to be able to prescribe contact lenses. As a rule, two doctors work in shifts at Optics.

In the hall where the sale of optical instruments is carried out, there should be experienced sales assistants. Their task is to help customers choose a spectacle frame, brand of lenses, as well as advise on any other issues. Therefore, such workers must know everything about glass and plastic lenses from various manufacturers.

The salon also needs a director. He must have a professional pharmaceutical education, work experience in the specialty, an accreditation certificate.

If two doctors, two sales assistants and a director work in the store, then the cost of wages per month will be at least 150 thousand rubles. About forty percent of this amount will have to be paid to the state budget as tax deductions and payments to various funds.

Point Collector

We did not include the master who manufactures glasses according to the prescription in the number of employees. In a professional salon, of course, you can’t do without it. How qualified a specialist you need will depend on the quality of the equipment.

So, if you have a modern semi-automatic or fully automatic machine for turning lenses in your arsenal, the qualification of the master may be low, a person who is interested in technology and able to do at least something with his own hands will cope with the matter (subject to minimal training). If the salon has only a cheap manual machine, then a highly qualified master will be needed to work on it, which is currently very difficult to find.

Activities with children

Do you want to increase your income? Then open an office in the optics salon, where classes will be carried out with children with vision problems. In every city, unfortunately, there are many children with astigmatism, myopia and other pathologies. But you can help them not only surgically, but also with the help of special sets of exercises.

Modern treatment programs allow you to train the muscles of the eyes and slow down the loss of vision in children, get rid of strabismus. Parents are ready to pay any amount for this opportunity, and queues line up in such offices. You will need a separate room, some equipment, but not as expensive as for diagnostics and glasses assembly, and one or two nurses on staff.

Finally

So, the question of how to open “Optics” sounds very relevant today. The domestic market in this segment is not yet filled, as a result of which the trade in optical devices that correct vision, their manufacture by prescription, as well as diagnostic measures, in the aggregate, can be called a promising type of business. If you first understand all the intricacies of the matter, choose the right trade format, overcome all the initial difficulties, then you will surely become the owner of a profitable optics salon, and perhaps even several. Good luck!

In the modern world, the vast majority of people are trying to take care of their own health and maintain it at an acceptable level. Today, there are enough ways and medicines for this. In addition, thanks to scientific progress, day by day there are fewer and fewer diseases that cannot be cured.

But what problem has appeared with the development of modern technologies? No matter how sad it may be, but because of the constant time spent in front of the TV, smartphone or computer, a fairly large number of people suffer from the fact that their eyesight has deteriorated. It is thanks to such a prevalence of this problem that more and more novice businessmen have become interested in how to open an optics store from scratch.

If you are one of those people, then you probably want to know how much you need to invest in an optics salon, how to find the necessary premises, equipment for it, and how to hire staff. In addition, it will not be superfluous to find out about the legal side of this business and, of course, about when the optics salon can pay off. Let's deal with this!

Which room should you choose?

Without which, almost no modern business can exist? Of course, without an office and work space! That is why the choice of a room where racks with expensive products will be located and where buyers will come should be taken with all responsibility and seriousness.

First of all, let's decide on the location of the store. The best choice would be the streets and alleys in the city center, where hundreds, maybe thousands of people walk every day. In addition, attention should be paid to the area of ​​\u200b\u200bthe room. What area do you need? If you are going to provide diagnostic services, then you will need about 50 square meters. Because in accordance with GOST, a doctor's office will need 18 meters, and an optician's office - 10 meters. As for the trading floor, the minimum area that will not impede the movement of customers will be a room of 20 square meters. If your optics salon will not provide diagnostic services, then a room of 40 square meters will be enough for you.

What equipment is needed?

The second, but no less important factor in the optics salon is the equipment.

For the normal functioning of your store, you will need to acquire:

• autorefractometer;
• a table of characters;
• ophthalmoscope;
• a set of trial lenses;
• ophthalmic table;
• showcases and racks on which the sold products will be placed.

It should be noted that it is definitely not worth saving on the purchased equipment. The average amount that will be spent on the purchase of all the necessary equipment is about 6 thousand dollars.

If you are also going to assemble glasses, then you will also need a device for drilling and painting plastic lenses, a diopter, a centralizer, an ultrasonic cleaner, as well as a machine on which the lenses will be processed.

How to recruit staff for an optics store?

The choice of personnel who will work in your salon should be approached responsibly. Because the health of patients who turn to you for services depends on the qualifications of the doctor. As for the salary of an ophthalmologist, it should be from 20 thousand rubles a month.

In addition to an ophthalmologist, you will also need a technician who will manufacture glasses. His salary is also 20 thousand rubles.

You will also need two more employees who will be involved in the sale of products. The average salary of each of them is about 13 thousand rubles.

Hire only qualified professionals. Since they, due to their work experience, will be able to quickly endear themselves and win the respect of customers for your optics salon.

How many products are needed?

As for the initial quantity of goods, you will need about 500-700 types of frames for a successful start. Also, do not forget about sunglasses, which you should buy the same amount. It should be noted that all products must be designed for both men and women. In addition, it is also important to take care of children's frame sizes.

Include in your product range not only glasses for corrective vision, but also glasses designed for computer work, for style, as well as sunglasses.

As for contact lenses, you should have at least ten types of them in stock. It is best to choose the most common types and purchase lenses with different wearing periods.

Good products that can also significantly increase the income of the salon are various accessories. It will not be superfluous to buy cases for glasses, laces, chains, as well as special cloths for wiping lenses.

Try to offer your customer a wide price range. Because some can afford branded glasses from Chanel, while others want to buy something simpler.

What permits and licenses are required?

Do not forget about the legal side of starting a business. As for the optics salon, there are also several nuances here. If you are going to sell only ready-made glasses, then you will not need absolutely no license and you will only need to be self-employed. But in this situation, you should not expect much profit. Well, if you are going to offer your customers the services of a doctor who can prescribe lenses and glasses, then you will need to register a legal entity, which will allow you to engage in medical activities.

Yes, of course, with the registration of an LLC, you will have to suffer a little and collect the necessary package of documents, but this will allow you to significantly increase the profitability of your optics store.

How much will the opening cost?

But what is the starting amount you need to successfully open an optics store from scratch? In order to open a salon in an average city, you will need about 35 thousand dollars and you will need about a month to purchase all the necessary equipment. As for profit, it can reach an average of 7,500 thousand dollars with a margin of up to 200% and 10 buyers daily.

Do not forget, the profitability of your business also depends on your abilities. Try to learn more and understand all the subtleties - this will significantly increase the income of your salon.

Summing up

An optics salon is a fairly profitable business that can not only pay off quickly, but also bring a fairly good and, most importantly, stable income. Do not hesitate, if you choose the right strategy and take into account all the above tips, then you will definitely succeed and the question: “How to open an optics store from scratch” will no longer be relevant for you.

WHO (World Health Organization) has cited rather alarming data in recent years, the number of people with vision problems is increasing quite quickly. If no measures are taken, then in the very near future, about 80% of Russians will have visual impairment. And the current situation can be explained as follows - the load on vision has increased very sharply. A huge number of smartphones, various tablets and computers, and frequent work with these devices, force citizens to wear optics. Today, almost every fifth inhabitant of our country suffers from the problem of poor vision. These statistics are not encouraging. It makes you think carefully about creating your own optics store, as a necessary and quite promising business. In this article, we will try to tell you in more detail how to start opening an optics salon, and what costs this enterprise will require from you.

If you read this article to the end, then you can learn how to open an optics salon from scratch. No business can do without proper registration. You can choose to conduct this business LLC or IP. If your plans include the sale of only finished goods (glasses), you will not need to have a license. It follows from this that individual entrepreneurship is more suitable for you. But still, our advice, you should immediately register as a legal entity. In this case, you can get a special license to practice medicine. This, in turn, can maximize the number of services provided in the sale of glasses or lenses, which are usually prescribed by a doctor.

To do this, you will need to arrange the arrangement of the glasses production room. To obtain special licenses, you will need to collect a number of documents:

• Sanitary and epidemiological conclusion;
• A package of documents for a room for optics and equipment;
• Registration and constituent documents;
• Qualification document for optometrists.

Collecting a package of these documents will take you about a month. You will also be required to pay a government fee.

Room selection

An optics salon can become a profitable business. And before opening such a business, it is important to understand whether it is profitable to open such a point of sale. If you went to register, then it's time to take care of other things.

First of all, you have to start looking for the right place. As a rule, a lot in this case depends on the number of services you provide. But still, an optics shop should be located in a place with a very high traffic. If your plans do not include the organization of a diagnostic room, then for the salon you will have enough space of 45 sq.m., since you can place glasses in a small area. But if you decide to open a large optics store, with the provision of vision diagnostic services, and the production of glasses, then the total area of ​​\u200b\u200bthe premises should be larger. According to the established standards, the diagnostic room in its area should be at least 19 sq.m. You will also need to provide additional space for the workshop. All premises must comply with established standards, fire and sanitary requirements. But when choosing the right room for an optics salon, you still cannot do without some difficulties. If you can overcome them, then you will stand firmly on your feet and be able to reap excellent profits from the services provided.

Range

When you find a suitable room, then think about the goods. In this case, first of all, you need to decide on the client audience that will contact your salon. You can focus on the middle class of the population. Because wealthy people like to change glasses quite often. The range of these products should be very wide, and include products of different price categories. In addition to corrective optics, it is necessary to sell more popular contact lenses, all kinds of simulators to improve vision, sunglasses, and accessories.

Equipment needed for an optics store

In order to equip your diagnostic room, you will need special equipment.

• Slit lamp.
• Ophthalmoscope.
• Refractometer - keratometer.
• Sign projector.
• A set of trial lenses.

The cost of this equipment will be approximately 350-360 thousand rubles. you will need an amount from 1.3 to 1.9 million rubles.

Staff

Optics as a business is a great opportunity to make money. Therefore, learn about how to open a point for the sale of glasses. For diagnostic services in the salon, you will need to hire a professional ophthalmologist. He must also be a contactologist, and be able to prescribe contact lenses. As a rule, 2 specialists work in shifts in optics salons. And on the trading floor there should be sales assistants who assist customers in choosing the right frame for glasses and lenses. And the head of this salon should be a qualified pharmacist with an accreditation certificate. The staff of the optics salon, which consists of a manager, 2 sales consultants, 2 doctors, will require payment of approximately 150-160 thousand rubles. Around 45% of this amount will go to the tax authorities as deductions and payments to funds.

We should talk separately about the spectacle collector, the specialist who manufactures prescription glasses. His professionalism and the quality of the work performed will depend on the equipment that you buy. Let's say that a master who has excellent skills in manual ore can work on semi-automatic or fully automated equipment. But on a manual machine, only a qualified master will be able to carry out work.

Read the site article: Business idea - production of children's playgrounds

Issue price

From all of the above, we can draw the following conclusion - this idea will require quite a large investment from you. In addition to the listed costs for the purchase of the necessary equipment and wages for employees, finance will be required for:

Purchases of goods 230-400 thousand rubles. 2. Rent of premises - from 20 to 25 thousand rubles.

Opening your own optician

The main profit from this type of activity, as a rule, depends on the location of the salon. But still, the demand for these products is very high, and every year it is growing steadily. The income of the enterprise will be more tangible due to the difference between the purchase and sale value. Profit can be 220-300 thousand rubles a month. Net income 90-200 thousand rubles. Based on this, all your cash costs can pay off very quickly. Consider all these tips and open your own optics salon for profit.

Glasses production: certain issues of business organization and taxation

We have repeatedly addressed the issue of organizing activities for the manufacture of glasses. Taxation issues were not bypassed either. A survey of readers showed that the relevance of the issue is not decreasing.

How to open an optics store from scratch

The activity of manufacturing corrective optics is back in the spotlight today.

Glasses - the subject of medical equipment

In accordance with the All-Russian classifier of products OK 005-93<1>glasses (code 944260) belong to the class 940000 "Medical equipment". Spectacle frames (code 944265) are also included in this class. When selling this product, this feature should be taken into account.

<1>Approved by the Decree of the State Standard of Russia of December 30, 1993 N 301.

Is optics available in a pharmacy?

Can a pharmacy, expanding the range of products sold and attracting new customers, open an optics department? Let's turn to the main pharmaceutical document - Federal Law N 61-FZ<2>. According to paragraph 7 of Art. 55 of the Federal Law N 61-FZ, pharmacy organizations, individual entrepreneurs licensed for pharmaceutical activities, along with medicines, have the right to purchase and sell medical products, disinfectants, personal hygiene items and products, utensils for medical purposes, items and tools intended for the care of the sick, newborns and children under the age of three, spectacle optics and care products, mineral waters, medical, baby and dietary foods, biologically active additives, perfumes and cosmetics, medical and sanitary-educational publications designed to promote a healthy lifestyle.

<2>Federal Law No. 61-FZ of April 12, 2010 "On the Circulation of Medicines".

Similar provisions are contained in the Industry standard "Rules for the release (sale) of medicines in pharmacy organizations. Basic provisions"<3>. According to the provisions of this document, pharmacies can sell optics (in particular, ready-made glasses, eyeglass care products, etc.).

<3>Approved by Order of the Ministry of Health of Russia dated March 4, 2003 N 80.

Thus, the sale of glasses is the kind of activity that pharmacies can carry out.

Do you need a license?

Before starting a new type of activity, it is advisable to make sure that it is not licensed. Otherwise, you need to get a license.

The list of activities for which a license is required is given in Art. 12 Federal Law N 99-FZ<4>. In particular, these include activities for the production and maintenance of medical equipment.

<4>Federal Law No. 99-FZ of 04.05.2011 "On Licensing Certain Types of Activities".

The procedure for licensing the production of medical equipment, including corrective glasses, is determined by Decree of the Government of the Russian Federation of August 16, 2002 N 612 "On Approval of the Regulation on Licensing the Production of Medical Equipment". A license to carry out activities for the production of medical equipment is granted for five years. The validity period of a license may be extended in the manner provided for reissuing a license.

In addition, the specialists of Roszdravnadzor in the Letter of 15.02.2005 N 02I-52/05 draw the attention of business entities that it is necessary to separate the activity of making glasses and the activity of examining an ophthalmologist, selecting glasses, etc.: when spectacle optics manufacturers carry out activities to examine a patient ophthalmologist, selection of glasses, etc. a license is required to carry out medical activities, the licensing procedure for which is determined by Decree of the Government of the Russian Federation of January 22, 2007 N 30 "On Approval of the Regulation on Licensing Medical Activities".

Note! For the manufacture of spectacle optics without a license, manufacturers are responsible in accordance with the procedure established by the legislation of the Russian Federation.

Often, in order to attract customers, entrepreneurs advertise for free vision testing, without thinking that such a service requires a license to practice medicine. The consequences of such a step are presented in detail in the Decree of the FAS VSO dated 01/26/2011 in case N A10-2112 / 2010.

According to the organization that acted as an advertiser and was brought to administrative responsibility, the message about free vision testing on the latest equipment is aimed at advertising the opening of an optics salon. In the opinion of the complainant, vision testing does not apply to medical services.

The backstory is this. The company distributed advertisements for the services of the "VIDI optics" optics salon, informing consumers about the opening of an optics salon, the possibility of acquiring glasses from world brands, as well as providing services for free vision testing using the latest equipment.

By the decision of the OFAS in the Republic of Buryatia, the advertising of goods and services for free vision testing of the optics salon "VIDI optics" distributed by the society was recognized as inappropriate and inconsistent with paragraph 7 of Art. 7 Federal Law N 38-FZ<5>due to the advertiser's lack of a license to carry out medical activities.

<5>Federal Law No. 38-FZ of March 13, 2006 "On Advertising".

• it cannot be concluded from the content of the video that the purpose of free testing on the latest equipment in the optics salon is to determine the parameters of visual acuity in diopters for the subsequent prescription of corrective glasses, it does not contain a message about the involvement of an ophthalmologist when testing vision, does not indicate the testing mechanism;
• OFAS in the Republic of Buryatia did not provide evidence that when testing vision by an individual entrepreneur Dambinov D.A. carried out exclusively medical activities;
• the message about the provision of services for free vision testing on the latest equipment is not an object of advertising. As can be seen from the ad placed, it contains information not only about the salon "VIDI optics", but also about the provision of services for free vision testing on the latest equipment. According to society, a free service is not an entrepreneurial activity, is not a product and cannot act as an object of advertising. Goods - a product of activity (including work, service) intended for sale, exchange or other introduction into circulation (Article 3 of Federal Law N 38-FZ). The medical service is intended to be put into circulation, and therefore is the object of advertising, regardless of the form of payment.

However, these arguments, according to the judges, cannot be taken into account.

In refusing to satisfy the company's application to declare the decision invalid, the courts of two instances proceeded from the fact that the contested non-normative legal act complies with Federal Law N 38-FZ and does not violate the rights and legitimate interests of the company. The courts considered that testing in the VIDI Optics salon for the purpose of diagnosing vision and selecting glasses on equipment relates to medical activities in the field of medical optics and ophthalmology, and therefore the provision of these services can only be carried out on the basis of a license.

In accordance with Art. 3 of the Federal Law N 38-FZ advertising - information disseminated in any way, in any form and using any means, addressed to an indefinite circle of persons and aimed at drawing attention to the object of advertising, generating or maintaining interest in it and promoting it on the market; improper advertising - advertising that does not comply with the requirements of the legislation of the Russian Federation.

According to paragraph 7 of Art. 7 of Federal Law N 38-FZ, it is not allowed to advertise goods, the production and (or) sale of which requires obtaining licenses or other special permits, in the absence of such permits.

From paragraph 7 of Art. 38 of the Federal Law N 38-FZ it follows that the advertising distributor is liable for violation of the requirements established by Art. 7 of this Law.

In accordance with paragraph 1 of Art. 17 of the Federal Law of 08.08.2001 N 128-FZ "On Licensing Certain Types of Activities"<6>medical activity is subject to licensing.

<6>The document became invalid due to the adoption of the Federal Law of May 4, 2011 N 99-FZ "On Licensing Certain Types of Activities". In accordance with it, medical activity is also subject to licensing.

Decree of the Government of the Russian Federation of January 22, 2007 N 30<7>approved the Regulations on the licensing of medical activities. By virtue of clause 4, medical activity provides for the performance of work (services) for the provision of pre-medical, outpatient, inpatient, high-tech, emergency and spa medical care in accordance with the List in accordance with the Appendix. The List of works (services) in the course of medical activities includes works (services) in medical optics and ophthalmology.

<7>The document became invalid due to the publication of Decree of the Government of the Russian Federation of April 16, 2012 N 291, which approved the Regulation on the licensing of medical activities (with the exception of the specified activities carried out by medical organizations and other organizations that are part of the private healthcare system, on the territory of the Skolkovo Innovation Center ). According to the new Regulation on Licensing Medical Activities, the List of Medical Services also includes works (services) in medical optics and ophthalmology.

Order of the Ministry of Health of Russia dated April 10, 2001 N 113 introduced the Industry Classifier "Simple Medical Services" (OK PMU N 91500.09.0001-2001), from which it follows that simple medical services include activities to determine the parameters of vision, including refractometry, ophthalmometry .

According to the Letter of Roszdravnadzor dated February 15, 2005 N 02I-52/05 "On the procedure for licensing work related to the manufacture of corrective glasses" when spectacle optics manufacturers carry out activities for examining a patient by an ophthalmologist, selecting glasses, etc. a medical license is required.

As follows from the materials of the case, the company, on the basis of a contract for advertising services, provided the owner of the optics salon "VIDI optics", an individual entrepreneur Dambinov D.A., services for the production and placement of advertising products (rental) on a television channel.

The company placed on the TV channel the following information: "Look at life in a new way. Free vision testing on the latest equipment for each buyer."

The judges of two instances, taking into account the content of the video and the above rules of law, came to the correct conclusion that the company, being an advertising distributor, distributed an advertisement for medical activities. At the same time, as established by the judges, the individual entrepreneur Dambinov D.A. during the period of distribution of advertising there was no license to carry out medical activities.

Production of spectacle optics: which taxation regime to choose?

To answer this question, first of all, it should be determined whether the manufacture of spectacle optics falls under the taxation regime in the form of UTII, since its application is mandatory. Otherwise, the taxpayer has the right to choose between the general taxation regime and the simplified taxation system.

In accordance with paragraph 2 of Art. 346.26 of the Tax Code of the Russian Federation, the taxation system in the form of UTII for certain types of activities can be applied by decision of the representative bodies of municipal districts, urban districts, legislative (representative) government bodies of federal cities of Moscow and St. Petersburg, including in relation to the provision of personal services, their groups, subgroups, types and (or) individual household services classified in accordance with the All-Russian classifier of services to the population OK 002-93<8>(OKUN).

<8>Approved by the Decree of the State Standard of Russia dated 06/28/1993 N 163.

Thanks to the Amendments introduced by the Order of Rosstandart of December 23, 2010 N 1072-st to OKUN and which entered into force on April 1, 2011, the household services group includes services for the repair and manufacture of eyeglass optics (OKUN code 018332).

Thus, in order for a pharmacy organization to have an obligation to apply the special UTII regime in relation to operations for the manufacture of spectacle optics, the following conditions must be met:

• on the territory where the pharmacy organization operates, a taxation regime in the form of UTII has been introduced in relation to the type of activity for the provision of personal services;
• consumers of this pharmacy service are individuals who purchase goods for their personal needs;
• provision of services for the production of spectacle optics is carried out on the basis of a household contract. According to paragraph 1 of Art. 730 of the Civil Code of the Russian Federation, under a household contract, the contractor carrying out the relevant entrepreneurial activity undertakes to perform, on the instructions of a citizen (customer), certain work designed to satisfy the household or other personal needs of the customer, and the customer - to accept and pay for the work.

By virtue of Art. 346.27 of the Tax Code of the Russian Federation, household services include paid services provided to individuals (with the exception of pawnshop services and services for the repair, maintenance and washing of motor vehicles) provided for by OKUN, with the exception of services for the manufacture of furniture, construction of individual houses.

Officials of the main financial department, in their explanations, adhere to the position according to which only those organizations and individual entrepreneurs that provide paid household services to individuals (the population) on the basis of household contracts are recognized as UTII payers in terms of the provision of personal services. Provision of services provided for in sect. 010000 "Household services" OKUN, on orders of legal entities for the purpose of applying Ch. 26.3 of the Tax Code of the Russian Federation does not apply to personal services and is subject to taxation in accordance with other regimes (see, for example, Letters of October 20, 2010 N 03-11-06/3/142, of September 27, 2010 N 03-11-06/3 /133).

K.I.Yusupov

Journal Expert

"Pharmacy: accounting

and taxation"

How to open an optics salon

Whatever the economic realities in the country and the world, this will not affect the business in the field of vision correction too much. Compared to many other needs, a person's desire to see is an absolute priority. Meanwhile, the number of people whose vision is not all right is increasing every year. And if earlier the main client of ophthalmologists were representatives of the older generation, now there is a clear rejuvenation of the contingent of consumers. Therefore, opening an optics salon is a reasonable decision from a business point of view.

Having briefly studied the environment of prospective competitors, we distinguish three types of optical points of sale. The most common type is retail outlets located in markets, train stations, shopping centers, crossings, etc. Designed mainly for grandparents, they sell ready-made glasses with unpretentious frames and dubious optics. But an attractive price (on average, a purchase of up to 300 rubles) makes the pensioner forget about the quality of the product and its possible negative impact on the visual organs in the future.

The second type is multi-brand stores. Their main visitor is the middle class, ready to fork out up to about 8,000 rubles to improve their eyesight. In such a salon, the current state of your visual organs will be assessed.

Business idea: how to open an optics salon

Specialists, based on your financial capabilities, will help you choose the appropriate frame and optimal lenses.

Premium salons, belonging to the third type, cater to the elite, who are ready to pay for a purchase of $ 1,000 or more. During the crisis, such salons practically disappeared due to a significant shortage of customers.

Based on the foregoing, we will focus on the second type and consider the sequence of actions for opening an optical salon.

Obtaining a license to open optics

You are planning to open an institution where you will carry out both pharmaceutical activities and medical services. Therefore, you cannot do without a license from the Federal Service in charge of healthcare.

Obtaining a license is accompanied by paperwork and bureaucratic red tape with the execution of many constituent and registration documents, obtaining approvals and permits in various instances. For example, SES requires, in addition to constituent papers, documents for premises, equipment, medical diplomas and personnel certificates. Sanitary inspectors may require other documents, and the sooner you provide them, the faster you will take the inspectors to the facility. True, sometimes the verification of all documents is enough to obtain the conclusion of the SES.

All these concerns should be placed on intermediaries. If there is a “preliminary package”, specialized agencies are ready to help for a fee of up to fifty thousand rubles. Obtaining a license on your own will cost half as much.

Premises and equipment of the optics salon

A prominent convenient place at the intersection of human flows is the best option for the location of the future salon.

An optics salon should be such that customers not only feel comfortable, but are also satisfied with the attention provided. Therefore, in addition to the premises for sales, a separate office is needed, where it is possible to perform an eye examination and possible medical procedures. The minimum requirements for a medical office include the presence of a place for washing hands, windows no less than the height of the floor. The length of the cabinet must be at least.

The salon will not interfere with a small storage room for storing frames, lenses and other attributes.

A set of equipment in the salon is necessary so that it is possible to carry out a comprehensive check of the client for visual acuity. To do this, you will need: autorefkeratometer, dioptrimeter, slit lamp, pupillometer, sign projector, a set of exemplary lenses.

Taking into account the purchase of furniture and commercial equipment, equipping the salon will cost from 750 thousand rubles to 1200 thousand.

Components

Among the suppliers of lenses and frames, focus only on trusted brands.

Frames of "economy class" from manufacturers Aristocrat, Elegant, Nimani cost up to $30. Brands Antonio Sordi, Marc O'Polo, Christie's offer mid-range frames for prices up to $100. And premium frames from TAG Heuer, Rodenstock, Ray Ban will cost $150-500. The average margin on frames ranges from 100 to 200%.

Ordinary medium lenses are priced from 3 thousand rubles to 5 thousand, and the entire price range is within 300-30,000 rubles. Among the manufacturers, we note the French company Essilor, the German concern Carl Zeiss and the Korean company Corning. Extra charge on lenses - 100-150%.

A significant segment of all sales (up to 40%) is occupied by contact lenses sold with a markup of 60-80%.

The initial purchase of components will be about 1 million. rubles.

A little about income

In addition to the sale of optics that can bring up to 100,000 thousand rubles a month, do not forget about complex diagnostics (1200 rubles - examination) and a standard vision test (120 rubles). The total monthly income of a successful salon ideally approaches $10,000. Taking into account the initial investment, the real payback of the “optical” business is no more than one year.

Prepared by the editors: "Business GiD"
www.bisgid.ru

According to statistics, 40 million people in Russia experience vision problems. About a million children are already born with poor eyesight, and by the age of 15 this number has tripled. Therefore, it is profitable to trade glasses in our country.

Optical business: hawkers

The optics market began to take shape ten years ago. At that time, stalls and pavilions began to appear, selling glasses in a variety of crowded places - in markets, near the subway, underpasses. And even today, the number of stalls and tents that have become the launching pad for many prosperous salons has not decreased; 65% of all corrective and sunglasses are sold through them.

In the stalls of the subway and underground passages, the products of Chinese manufacturers are mainly sold for 200-500 rubles, occasionally diluted with products from Russian factories. Despite the fact that glasses bought in such places can harm your eyesight, the popularity of stalls does not fall. They attract low-income buyers, pensioners with their cheapness and availability.

Optical Business: Single Shops

At the next level in terms of service are optics stores. These include points at pharmacies, individual salons and shops located in shopping centers. All of them work in their price niche and focus on a specific buyer. Someone sells products of the mass market, someone sells exclusive expensive goods. One thing unites them - they are all medical institutions. Each store usually has an optometrist who selects glasses and a workshop for their manufacture.

The range of stores is quite wide. Here you can find expensive Italian and cheap Korean frames. Some companies organize networks of several stores, where glasses are made in the main store, and orders are taken in all other branches.
The most active companies managed to raise enough capital to organize

But it is difficult to call them real networks. They lack the main criterion - a well-known brand and a unique sales concept.

Optical business: Large chains

Brand networks offer quality products, a wide range of services and qualified service. At the moment, they own about 30% of the market, and this share is constantly increasing.

One of the largest networks - "Ochkarik" - has 20 salons in Moscow and the Moscow region. The success of this network was brought by the organization of spectacle supermarkets. They offer glasses of all price categories - from 500 to 30 thousand rubles. Expensive frames made in Italy and Germany are purchased directly from abroad or from Russian distributors. Mid-price frames are products made in China and Korea under European brands. The cheapest products are Russian-made frames. Thanks to such a large selection, buyers with any income can find the right product in the stores of the network.

Another equally well-known chain with 14 stores, LensMaster, is owned by Winning Vision. The main advantage of this network is fast and high-quality service. In the LensMaster salons, not only democratic, but also very up to
horny frames, and prices for services range from 700 to 50 thousand rubles.

The network of fine optics salons Good Look, numbering 7 salons, despite its English name, has Russian roots. The concept of this chain is stores for fashionistas, which sell products from the category of affordable "luxury" at prices ranging from $150 to $1500 for sunglasses or frames.

The price of glasses depends on various factors, the material from which the frame is made, such as gold, platinum, titanium or other rare earth metals, finishes with precious woods or rhinestones, as well as the use of expensive eyeglass production technology, and brand awareness.

Optics salon business plan

The most expensive glasses are from Cartier, they use precious metals, and the frame is sometimes made of pure gold.

Large networks are gradually attracting buyers of single stores. But this process is slow. Our people are used to buying glasses where it is cheaper. This is due to the historically developed frivolous attitude to one's health. It is especially difficult to convince the elderly population, who are accustomed to wearing glasses for ten years.

The only way out is education.

Unlike the elderly, young wealthy people know exactly what they want. They prefer not to save on their health. They are well versed in products, know manufacturers. The average order value of such clients is $100.

It is thanks to this segment of the audience that the contact lens market is also growing. The ratio of sales of contact lenses and glasses in stores is now approximately 40% to 60%. But if the pace of growth continues, then sales of lenses will outstrip sales of glasses.

The main consumers of contact lenses are young people aged 18 to 25 years. They are active, love sports and travel and want to look different every time. With the help of contact lenses, they succeed.

According to experts, our market has a good potential, only Moscow can accommodate another 150-200 optics stores without compromising the profits of existing stores.

As for forecasts, whether over time networkers will replace “loners”, then most likely, stalls and shops selling only inexpensive glasses will exist for many more years.

Business on optics: Numbers

Moscow market share

Stalls near the metro and in the passages - 35% *.

Single and network salons - 45%.

Boutiques, departments in fashion stores - 20%.

Optics business: Average monthly profit

Stalls and tents at the metro - about $ 2.5-3 thousand.
Shops "Optics" - about $ 4.5-6 thousand.
Network salons - about $ 10.5-15 thousand.

Business on optics: Ideal optics salon

Room area: for boutiques - from 35 sq. m, for showrooms - from 100 sq. m.
Location: in a large shopping center, in a boutique gallery or on a busy street.
The presence in the premises of a trading floor, a workshop for the manufacture of glasses, a medical office.
Modern diagnostic equipment, glasses assembly line, shop equipment.
Own brand.
Qualified personnel (doctor, optometrist).
Regular customers.
Profitable contracts with suppliers of lenses and frames.
Availability of permits.

Poor eyesight is the most common human problem. Today, almost every third person has vision problems. Now there are many ways to correct vision, but most people prefer glasses, as they are the safest way ...

The glasses business is profitable. As a rule, in modern stores you can buy a variety of glasses: for vision, for working with electronic books, for working at a computer, 3D glasses, etc.

Before you open an eyewear business, you must decide what it will be: small, large, medium. It is worth noting that optics stores have always been popular.

Choose a business format. Many entrepreneurs start this business from a small tray. The tray can be placed in an underpass or in the market. The goods of the tray attract with their cheapness, and poor people and pensioners are their regular customers.

This business format is quite popular and profitable. But people with medium and high incomes will definitely not go to the subway or the market to buy optics. They will prefer a more solid place.

How to make money selling points?

The next business format is a single store. It can be individual stores and departments in a large shopping center. Such stores operate in their own price niche and they have their own customers. In such stores, both exclusive glasses and simple ones can be sold.

As a rule, an optometrist should work in such a store, who will be engaged in the selection of glasses for the client. It is desirable that the assortment of such stores be large enough.

But the most elite and expensive business format are branded stores. In salons of this type, only the highest quality glasses are sold. Now the modern optics market is filled by 30% with similar stores.

As a rule, the assortment of such a store should consist of elite and high-quality glasses, lenses, frames.

Discovered Optics

Many people buy glasses in such stores, because they not only solve vision problems, but also even restore it ...

How to open an optics shop? Business from scratch

A significant increase in the amount of time spent in front of a monitor or gadget screen leads to the fact that the average person is increasingly forced to contact an ophthalmologist and go to the store for glasses or lenses. An optics store can be opened in several formats, each of which differs in start-up costs and points of implementation in practice.

Optical store formats

First option This is a regular shop for optics, frames and sunglasses. This option allows you to choose a small area and requires a minimum package of permits.

To cover comprehensive customer service, you may want to consider a full-fledged optics salon with a working ophthalmological office. This format will cost an order of magnitude more expensive in connection with the purchase of diagnostic equipment, obtaining a medical license and hiring an additional staff member.

For those who want to avoid all sorts of mistakes and follow a clear plan, there is franchise option. In this case, you get working marketing solutions and a permanent list of suppliers from whom you can take points in bulk, working under a single program. The main disadvantage of buying a franchise is the additional costs associated with a lump-sum fee, monthly deductions and a minimum amount of initial investment.

In terms of selecting premises, you should pay attention to places with good traffic, close to public transport stops, metro stations and shopping centers.

Pros and pitfalls

In general, in this area there is no such thing as seasonality.

How to open your own optical store

People turn to glasses as needed. Often there is an influx of schoolchildren before the start of the school year. Of course, during the summer holidays there may be some decline, but in general, you can count on stable revenue throughout the year.

It is also worth thinking about competitive advantages, because. There is quite a bit of competition in this niche. It can be the highest quality product in the city at reasonable prices, a very high level of customer service and other points.

Assortment and how to choose a supplier

In times of crisis, it is necessary to reach as high a percentage of the target audience as possible. To do this, you need to sell products of various price categories, including the following items:

• lenses and frames;
• finished glasses;
• training glasses and models for working at a computer;
• contact lenses;
• optics care products and cases;
• Sunglasses.

The supplier of spectacle optics must provide the widest possible range and favorable conditions for cooperation. The best thing work with trusted companies, which have been on the market for at least a few years. In particular, these include the company "Athena", which offers a wide range of spectacle optics and accessories from China at low prices, with favorable terms of cooperation.

Today, if not all, then many Russians resort to the help of glasses and lenses, because in the computer age, poor eyesight is one of the most common problems. In addition, now glasses, both optical and sunglasses, are an integral part of the image of every self-respecting fashionista, and with the help of lenses it is easy to change the color of the eyes to the desired one. So, if you decide to open a business, you can be sure that the optical industry is one of the most profitable, and besides, the optical market in Russia is only half full.

Read below for tips on how to open an optics salon, what you need to do and how much it will cost.

When opening an optics store, first of all, you should take care of the license, since this area has a close relationship with medicine and there are a lot of requirements for it. The store manager must have the education of a pharmacist, licenses for the manufacture of medical equipment, the provision of pharmaceutical services, each for $ 1,500 are also required. The store must comply with sanitary standards, it is necessary to coordinate with the fire department - about $ 150.

Premises for an optician's salon

The optics salon, which includes a store and a diagnostic room, will occupy at least 50 m². It is best, of course, to rent a room in the city center, next to some popular institution or a famous monument, or in a shopping center. On average, renting an area will cost $10,000 per year.

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Optical staff

The choice of staff in the store must be taken very responsibly. It is important to choose a good ophthalmologist, because the reputation of your salon will depend on him. Please note that the doctor's duties will include prescribing glasses and lenses and consulting clients. An optometrist is needed to make glasses, although there is another option with ordering lenses and glasses from suppliers. Of course, sellers, an average of two. It is advisable to hire experienced people in the store who will be able to advise lenses or frames that are suitable for each face shape. You will also need a manager and a cleaning lady. The salary of the doctor and the rest of the staff will be approximately $3,000 per month.

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To open the optics, it is necessary to acquire such equipment as an autorefractometer, a table of signs, an ophthalmoscope, a dioptrimeter, display cases, an ophthalmological table, etc. All this will take about another 6,000 dollars.

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Take care of the stylish interior design of the store, because, as you know, you are greeted by clothes. If you are not sure that you can handle the correct selection of interior elements yourself, contact a specialist with this question. It is very important that when entering the store, the client understands that he has visited a serious salon, where professionals will advise him and select what is right for him. Don't forget about optical magazines, which should entertain the customer and provide him with a lot of new information while he waits for his turn. The store should radiate comfort and respectability. The cost of buying chairs, tables, a sofa, vases and other interior items will be about $4,000.

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Assortment of optics salon

Now about the most important thing - about the product. you must replenish the store with a large assortment of sunglasses, frames for optical glasses, contact and colored lenses, as well as cases, cases, lens cleaning solutions. Sunglasses are the most frequently bought of anything else, your store should provide a large selection of them already in late winter - early spring. To choose the latest and most versatile eyeglasses, check out eyeglass fashion trends, which glasses are suitable for different face types. The purchase of the first assortment will take around $ 5,000. This is the price of a middle-class product, luxury brands of glasses, of course, are more expensive, and Chinese ones are cheaper.

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Much has been said and written about the importance of advertising in any business. You need to tell the whole city about the opening of your store, and it's up to you to decide how to do it. You can advertise in a newspaper or magazine, both regular and electronic, you can order advertising on television, create a store website, or simply distribute business cards with the services and contacts of the salon. The amount you spend on it depends on how you will draw attention to your optics salon.

What is the article about?

—>
An optics salon may seem like a rather attractive business idea. We will try to figure out in detail how to open it, calculate the profitability of the project and get acquainted with the reviews of the owners of such establishments. After all, for a beginner, any information will be invaluable.

(adsbygoogle = window.adsbygoogle || ).push(()); It is worth preparing for the fact that this type of business is quite complicated, since the sale of optics belongs to the medical business line. And the state authorities always have the highest requirements for it and checks of various services will be carried out regularly.

• Activity format
• What documents are needed?
• We are looking for a room
• Choosing equipment
• What to trade?
• Qualified personnel
• Advertising campaign
• Issue price
• Reviews

Activity format

This type of business is highly profitable. This is explained very simply. Firstly, every year around the world, including our country, the number of people suffering from poor eyesight and various eye diseases is growing rapidly. And they need glasses. Even in times of crisis, this accessory is a necessity for most.

Secondly, general computerization affects the fact that these indicators are only getting worse. And if part of the population wants to protect their eyes due to special lenses, then the other half is forced to deal with the consequences of constant work at a computer monitor.

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Thirdly, almost everyone buys sunglasses with rare exceptions. And they also belong to the goods of the optical group and are sold in specialized stores. Therefore, without clients, your salon is unlikely to remain.

Before you open your own optics, you need to carefully analyze the market, assess the level of competition in this segment, and get approximate calculations of average profitability. It is also worth paying attention to fashion trends, according to which customers choose certain frames, as well as enlisting the support of a professional ophthalmologist.

Think in advance which market segment your business will focus on and what format of the institution you intend to open. After all, the amount of capital investment at the start largely depends on this, whether it is profitable for the owner, the client base, the need for this or that equipment and the range of goods offered.

Today, optics may look different:

1. A stall selling finished products is popular among the low-income population. Here, most buyers are pensioners who cannot afford expensive service and branded frames. The product of such an outlet belongs to a cheap and low-quality category. For the owner, this means that organizing a business will be quite simple and will not require large investments, but you should not expect large profits either.
2. A multi-brand store with a diagnostic room - a fairly wide range of high-quality goods (frames, lenses with different specifics, contact lenses), as well as care products for these accessories, are already presented here. The cost of such products fluctuates in a wide range in order to cover the widest possible range of buyers. To insert glasses into the frame, it will also be necessary to equip a laboratory for the master here, and enough space is also allocated separately for a diagnostic room where an oculist works. Such optics can satisfy any request of customers, and for the owner it will be a profitable investment.
3. Salon-shop of a premium class - with a focus only on branded and elite models of glasses and other products in this area. High-income clients are served here, but the service must also be appropriate. Starting investments are the largest, which affects the longer payback of the project.

Each of the options has its own characteristics in the process of organizing a business, the number of required documents and other nuances. Let's focus on the average, most popular and profitable format - an optics salon with a diagnostic room and a wide selection of goods.

What documents are needed?

This activity should be properly registered with various government agencies. You will have to go through the following steps:

• Create an LLC (legal entity), that is, a company. And although, according to the law, a private entrepreneur can theoretically sell goods in this direction, the first option remains preferable for a number of reasons.
• Specify OKVED codes 52.32.
• Choose the appropriate form of taxation - STS (simplified).
• Prepare the premises in accordance with the requirements of the SES and the fire inspection and obtain the appropriate permits from them.
• If in the optics salon it is supposed not only the sale of finished products, but also their creation, then you will definitely have to issue a license. It is issued by the Federal Service for Surveillance in Healthcare.
• When buying professional equipment and consumables, be sure to ask for quality certificates, copies of which should also be in your hands.
• When hiring staff, check the documents on the qualifications of ophthalmologists and the health books of all staff.

In order not to run into unnecessary problems, it is better to ask the local authorities in advance what requirements in your region apply to the optics salons of the selected format.

If there are difficulties with paperwork or you simply do not want to deal with lengthy bureaucratic processes, then you can entrust everything to legal professionals for a fee. In the case when a novice entrepreneur is not at all confident in his ability to organize such a complex business, you can use a ready-made solution - a franchise.

We are looking for a room

In this case, you need to carefully approach the choice of a suitable building. Several factors should be taken into account here:

1. High permeability.
2. Rental price.
3. Area dimensions.
4. Compliance with SES and fire inspection standards.
5. Presence of competitors in the area.

So, in the optics salon with a diagnostic room there should be:

• plumbing installed;
• windows are located at a height of 1 meter from the floor or higher;
• The total area of ​​the trading floor is about 40 sq. m., and the place of work of the doctor involves at least 20 square meters. m., including the length of the room for eye examination 2.5 meters;
• equip an office for the work of a master in the manufacture of glasses;
• a warehouse for storing goods can be small in size, since these products are quite compact;
• there is a bathroom for employees;
• good lighting is provided in all rooms;
• trading racks are placed in such a way that each frame is easy to see;
• mirrors are a must.

Think about where exactly to locate the optics salon. After all, the number of customers and the profit of the store will largely depend on the place. A simple stall with ready-made products can also be opened in the market, next to bus stops, or rented space in a shopping center.

But a serious institution will require a separate room on the ground floor of a residential building or office building. It is important that the street is crowded and there are no direct competitors nearby. Do not forget to correlate your opportunities and future profits with the rental rate, because if it turns out to be too high, then you will suffer losses for a long time.

Pay attention to the interior. Everything should be decorated with taste, so that beautiful and neat shop windows attract customers from the outside, and inside it is light, clean, and a feeling of prestige and respectability is created.

Choosing equipment

We list what you need to open an optics salon from scratch:

1. For the trading floor and convenient provision of the entire range of goods, glass showcases, shelves and racks should be purchased.
2. The diagnostic room will require an autorefkeratometer, a dioptrimeter, a sign projector, a slit lamp, a set of lenses and a pupillometer. Modern technology in the form of universal optical equipment can replace several of them at once. Which devices are more convenient for a doctor to work with, it is advisable to discuss with him before making a specialized order. Also, in addition, the optometrist can compile a list of required tools for work.
3. If you have an eyeglass maker's office, you need to purchase the appropriate equipment. But often it is not required, since a specialist can carry out orders at home or in a separate laboratory.
4. Furniture for staff and clients is designed in the same style and harmonizes with the overall design of the hall.

What to trade?

Optics stores can offer customers a fairly wide range of products:

• glasses for vision correction of various brands, shapes, shades, price range, quality and material of manufacture;
• lenses for insertion into the main accessory - you should definitely have different options available (simple, with a range of diopters, for astigmatism, etc.);
• contact lenses;
• Sunglasses;
• related products - cases, wipes, cleaning products, drops, vision aids, etc.

It is important to focus on a wide segment of the market and provide customers with the opportunity to choose products of different price categories. But in any case, each product must have quality certificates and other necessary documents. Therefore, cooperate only with official representatives of well-known manufacturers.

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Please note that when selling frames and sunglasses, most of the customers are guided by fashion trends. Therefore, you should not buy large quantities of goods, otherwise it will remain unsold. And although such a risk always exists, it is better to offer customers modern products and interesting novelties in limited quantities.

The international exhibition SILMO in France, where the latest collections are presented, will help you make a choice.

1. 20% - fashionable and branded frames.
2. 40% - sunglasses (seasonal).
3. 30% - contact lenses of the best manufacturers.
4. 10% - care products and several options for cheap finished products from the budget sector.

It is important to set the value correctly. There are many factors that affect pricing, for example, the economic situation in the country, competition in the market, etc. But the main recommendations are as follows:

• for frames of well-known brands, you can safely put a markup of 90-180%;
• corrective glasses - 80-150%;
• contact lenses - no more than 50-80%.

But it is worth considering this issue from another angle. If the product belongs to cheap Korean products, then you can increase the cost by 3-4 times in order to get at least some benefit from their sale. But for elite models, try not to raise prices higher than 1.5-2 times. Here you need to strictly monitor the competition and the cost of frames in the region, so as not to lose customers.

Qualified personnel

To make sales in an optics salon, it is enough to have two sales assistants on staff who have a pleasant appearance, work experience, are able to establish contact with the client and explain the differences in the goods provided. The schedule is set in shifts, and a job description is prescribed to ensure discipline.

In a serious institution, an ophthalmologist is required. And if in fact it is needed only to maintain documentation and a license, then it is enough to train a student to work with a diagnostic device or hire a simple optometrist with a secondary education. But with a quality approach, you should definitely trust this function only to experienced professionals with an impressive work experience.

If such a salon provides a service for making glasses, then you should look for a good master of this profile. We note right away that this is not an easy task, since there are very few specialists, and the cost of their work is quite high. Most often, they conclude an agreement for the fulfillment of individual orders with a master optician who serves more than one salon in the city according to a free schedule.

In the same way, bookkeeping can be outsourced, which involves maintaining company accounts and tax documentation by a person who is not in the main staff of the store. At the same time, it is possible to save on wages without compromising the quality of work.

It is important that the director of the salon or its owner has certain knowledge. For example, regulatory authorities may require an accreditation certificate as a professional pharmacist or ophthalmologist. Therefore, in the absence of such papers, it is better to hire an appropriate specialist to manage the store.

To promote a new optics salon will require some effort and financial investment. You can use different modern ways of advertising:

1. The discovery itself should be covered in the local media - radio, television, magazines.
2. Install a prominent sign above the entrance.
3. Create a website with addresses and phone numbers of the store, a list of services provided, prices for goods and services, a range of products, etc.
4. Give ads on forums, in social groups, use viral and contextual advertising.
5. Conduct promotions periodically, make bonuses and discounts for regular customers.
6. Attract with fashionable novelties, well-known brands, the best professionals and high quality work.
7. Print business cards, leaflets, posters, flyers and other printed products, leave them in different places where potential customers live and work.
8. Pay for illuminated advertising, photo on public transport, banner or other advertising space in the city.

Here you can download a free business plan for an optics salon as a sample.

Issue price

For the competent organization of such a serious project, a business plan with calculations should be drawn up. If it is difficult to do it yourself, then you can use the help of specialists. They will evaluate the market in a particular region and indicate more accurate figures for the costs and expected income when organizing their own business in this direction. We will provide average figures.

	Starting investment	Price, in rubles
1	registration	20 000
2	Equipment	500 000
3	Premises renovation	100 000
4	First batch of goods	400 000
Total:	1 020 000

You will also need money for the maintenance of the salon.

The price of entry into such a business is rather big, but it's worth it. After all, the profitability of this area is estimated at 20-25%, and with the right approach, in a year you can expect full payback and an increase in constant profit.

According to average estimates, for a month of operation of a popular salon, you can get about 350,000 rubles. True, it will not be possible to reach this level immediately, so you need to have a certain amount in reserve to ensure the operation of the store for the first time.

Video: optics boutique.