Drinking water production business plan - where to start. Water production business plan

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of the project is to create an enterprise for the extraction and bottling of artesian water. The expediency of the project is due to the growing popularity of this product both for use in offices and for home use.

Location of production - x. Pukhlyakovsky, Rostov region. Sales region - Rostov-on-Don and Rostov region. Price segment - "Standard +". The production premises are supposed to be leased, delivery is carried out by our own transport. Distribution is carried out through a partner network of stores. The trademark "VodoPukh" and the trademark are registered.

The project is attractive for investment, which is confirmed by financial calculations and the resulting integral performance indicators (Table 1).

Table 1. Integral project performance indicators

2. COMPANY AND INDUSTRY DESCRIPTION

The company carries out activities for the extraction and bottling of artesian water in 19-liter bottles. The main consumers of this product are organizations of any field of activity and any size; The use of bottled water for the needs of households in our country is not well developed, but it is gaining more and more popularity. Today, according to various sources, in Russia the consumption of bottled water per person is about 40 liters per month; in Europe, this figure is in the range of 100-150 liters. Thus, we can speak with full confidence about the significant growth potential of the industry. It should also be taken into account that Russia and, in particular, the Rostov region, have large reserves fresh water, which has a positive effect on the cost of the final product.

According to Rosstat, Rostov region more than 5,000 small and medium-sized businesses operate. If accept average population enterprises of 20 people, this will amount to 100,000 potential consumers. Based on the monthly water consumption of 40 liters per month, of which about 75% of the person consumes at the workplace, the total need for water supply for organizations is 100,000 * 40 * 0.75 = 3,000,000 liters per month. The number of households and their water consumption is extremely difficult to estimate, but it can be said that it is not less than the water consumption of organizations.

The competitive environment in the region is represented by the three largest suppliers, two of which both produce and distribute through a network of their own stores (1 and 3 own brands, respectively), and one is a distributor-aggregator that imports water from other regions into the region (7 trademarks in various price segments); in addition, there are about 10 regional manufacturers in the region that produce products of the budget segment and carry out distribution through village grocery stores, in major cities areas they are usually not present.

The technological process includes the lifting of water from a pre-drilled well, its purification, softening and disinfection, and subsequent bottling. After that, water is delivered to the points of sale by own transport. The sale is carried out through a network of partner stores. The competitiveness of the enterprise is ensured by High Quality purification and organoleptic properties of water provided by high-quality water treatment.

3. DESCRIPTION OF GOODS

The enterprise extracts water from an artesian well located in the Pukhlyakovsky farm in the Rostov Region. The water of this region is characterized by high softness, as well as low acidity and the content of metal impurities. By processing on special equipment, water is filtered, disinfected, and its organoleptic properties are increased.

The quality of bottled drinking water is regulated by SanPiN 2.1.4.1116-02. According to this regulation, all drinking water is divided into two categories: 1st category and the highest category. "VodoPukh" refers to the highest category, which will increase the profitability of the enterprise due to more high price sales, and, accordingly, increase the marginal income of the enterprise.

The quality and characteristics of VodoPuKh water are confirmed by independent laboratories in Rostov-on-Don. The main characteristics of water are given in Table. 2 in comparison with the requirements of SanPiN 2.1.4.1116-02.

Table 2. Comparative description of the main properties of water "VodoPukh"

In terms of safety chemical composition, organic, radiation and bacteriological contamination, as well as other parameters specified in the standard, "VodoPukh" fully complies with the requirements, significantly exceeding them in most parameters.

The water is bottled in 19 liter PET bottles with a handle. PET is used as an alternative to the more common polycarbonate bottles, which, despite being more rigid and more long term turnover, contain bisphenol A, which adversely affects the taste of water. The turnover of bottles, according to TO 2297-01-96201068-2008, is 50-60 cycles; in practice, the service life is 1.5-2 years. After that, the container must be disposed of.

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The bottles are labeled with the corporate logo "VodoPukh", information about the manufacturer, water parameters and contact information of partner stores.

4. SALES AND MARKETING

Water "VodoPukh" is sold through a network of retail outlets that specialize directly in drinking water. At the time of the start of the project, the chain's assortment includes three trademarks of the "Standard" and "Premium" segments. "VodoPukh" occupies an intermediate niche, which significantly increases the competitiveness of the brand.

A cooperation agreement was signed with the network. Marketing and promotion of the brand is carried out by the trading network; all brands in the range are advertised equally. Financing of promotional events is shared, 20% is paid by the manufacturer "VodoPukh", 30% - by the manufacturer of other brands of the range, 50% - by the distributor. This distribution of shares (20/30) generally corresponds to the share of brands in total sales. The media plan is given in Table. 3.

Since the demand for drinking water has a pronounced seasonal nature, the advertising campaign is planned taking into account its changes.

The sale of water by the distribution network is carried out both through retail outlets by self-delivery, and with home delivery by pre-order. An order can be placed both by phone and through the network's website.

As of January 2016, the share of the network in the total sales of bottled (19 l bottles) water is 15%. Due to the expansion of the range of water "VodoPukh" it is expected to increase the share to 20%.

5. PRODUCTION PLAN

The first stage of the project implementation is the drilling of a well in the territory adjacent to the x. Pukhlyakovsky, Rostov region. The extraction of water comes from the second aquifer; its depth is 120-150 m. The expected flow rate of the well is 90 m 3 /day. Exploration and drilling are carried out by a specialized company. The cost of work is given in Table. 4.

Table 4. The cost of works on the device of an artesian well

Water is supplied to a production facility located 50-70 m from the well, where bottling is carried out directly. The list of equipment is given in Table. 5.

Table 5. A set of equipment for filling water into 19-liter bottles

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The flow rate of the well exceeds the volume of water required during the first two years of the project. The volume of production is dictated by the volume of retail sales. The average production volume in the first two years is 10,000 liters per day. The warehouse needs to maintain a constant stock to cover a two-day demand. Three light trucks with a carrying capacity of 1.5 tons are used to transport water from the place of production to the points of sale.

Required area of ​​the production site - 50 sq.m., warehouse - 80 sq.m. The number of production workers is 4 people. The number of auxiliary and warehouse workers - 3 people. The full staffing table is given in Table. 6. The production plan is given in App. 5.

All workplaces are certified in accordance with the law, ensuring maximum safety and availability of labor protection equipment.

6. ORGANIZATIONAL PLAN

All administrative and management functions are performed individual entrepreneur. To organize effective work, he must have general knowledge in the field of entrepreneurship, tax legislation and accounting. Knowledge of detailed knowledge of production technology and labor protection is also important. Technology training is carried out by the equipment supplier within 2 working days after the installation of the equipment directly at the production site.

Table 6. Staffing and payroll

All employees are directly subordinate to the owner of the enterprise.

Loaders perform both work on the territory of production, and work on the road when unloading cars at retail outlets. The dispatcher receives orders from the distributor, and also plans the route of the vehicles.

7. FINANCIAL PLAN

The financial plan is designed for a five-year period. The main economic indicators, cash flow - regular and discounted.

Table 7. Investment costs

Table 8. Variable costs

Table 9. Fixed costs

A complete financial plan is given in App. 7. Based on comparison financial indicators the simplified taxation system (STS) was chosen with the object of income minus expenses.

8. PERFORMANCE EVALUATION

On the basis of the received financial calculations, the integral indicators of the project's effectiveness were determined (Table 1). The discount rate of 10% was chosen based on low level project risks, and since the industry is not innovative, the market is well known and is not affected by negative factors from the general economic situation in the country.

Analyzing the integral performance indicators, we can conclude that the project is promising and of interest to the investor.

9. WARRANTIES AND RISKS

Table 10 Possible risks and measures for their prevention and / or elimination of consequences

Given these factors, we can conclude that the risks of the project are quite low.

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Denis Miroshnichenko
(c) - portal of business plans and guides for starting a small business

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rent + salaries + public utilities etc. rub.

Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

♦ Capital investments – 425,000 rubles.
♦ Payback – 7–10 months.

Real businessmen can do business out of anything, even out of thin air.

If you dream of joining the ranks of entrepreneurs, but you can’t decide what kind of activity to do, think about what people always and everywhere need?

These are food and, of course, water.

business on the water- easy to start, does not require large capital investments and quickly pays off.

The specifics of business on the water

In an unstable economic situation, it is quite difficult to find a business that would bring good money no matter what.

The drinking water business is just one of these types. entrepreneurial activity.

Today, companies supplying bottled water are experiencing a kind of boom, and experts predict that this trend will continue in the near future.

If you decide to join those who do business on the water, it will not be superfluous to learn about the features of this business sector:

1. The business, based on the production, bottling and delivery of drinking water, is recognized as one of the fastest growing.
   In the last year alone, its share in Russia has increased by more than 40%.
2. On average, one office employee consumes half a liter of water per day and about 10 liters per year.
   Just imagine how much money you can make if you develop a wide customer base.
3. The prices for drinking water and gasoline are not too different, but it is much easier to set up a water bottling company than an oil refinery.

Two business options on the water

If you want to do business on the water, you must decide what exactly your company will do, because there are two options for this type of entrepreneurial activity:

1. A plant that extracts water from a well, pours it into glass or plastic containers and delivers it to end customers.
2. Company for bottling and selling "foreign" water.

The first option is more expensive in terms of money and requires a lot of time to launch, because you will need special equipment, qualified personnel, machinery, factory premises, the need to pay for expensive laboratory tests, and also - special permits for the extraction of water from sources.

In addition, today it is quite difficult to find a free source of mineral or table water, which would not already be occupied by more efficient competitors.

If you do not have too much money, then it is better to start selling drinking water by concluding an appropriate agreement with the manufacturer.

This business can be done even by businessmen who do not have a large amount for start-up capital.

What should be the water to do business on it?

It doesn't take much effort to do something, much more is required to decide WHAT to do.
Elbert Hubbard

The business of selling bottled water is not as simple as it might seem at first glance.

Only water that complies with state standards is considered bottled, it is packed in hygienic containers and can be used by a person for drinking or cooking.

You can't just get tap water, bottle it up, and start delivering it to offices.

Wanting to save money, you will simply lose customers and destroy your business in the bud.

Drinking water should not contain more than 1% of various artificial additives (for example, flavors or essences).

If any of your clients spend chemical analysis drinking water supplied by you and finds out that it does not comply with GOST, then the least that can happen to you is the loss of a client, although everything can end up much worse, for example, by opening a criminal case against you on the fact of fraud.

The sale of drinking water cannot be carried out until you conclude an agreement with the manufacturer (a company that extracts water from wells) or purchase equipment that can completely purify water from harmful additives.

The first option is easier and cheaper for beginner businessmen.

Business on the water: advertising and customer search

The water selling business, like any other, needs good advertising, because the number of your customers depends on it, and, accordingly, the amount of profit.

1. In mass media.
2. With the help of outdoor advertising in places with high traffic.
3. Distribution of flyers and business cards.
4. AT social networks and on the Internet forum of your city.

Since the main customers of companies selling drinking water are offices, a good publicity stunt would be to go around the office premises of your city with an offer to conclude an agreement with you for the supply of bottled water.

If you manage to get a few large customers who are satisfied with the quality of the water you supply, then word of mouth will advertise your water business in the future.

Calendar plan for starting a business on the water

It doesn't take long for you to start selling bottled drinking water.

Of course, you have to carry out the traditional stages of starting a business (registration, search for premises, purchasing equipment, hiring staff, advertising campaign, etc.), but all this will not take more than 3-4 months with the right approach.

Stage	Jan	Feb	Mar	Apr
Registration
Contract with the manufacturer
Warehouse rent
Purchase of equipment and transport
Hiring
Advertising
Starting a business

Registration

You will not be able to conclude a formal contract with a drinking water producer until you legally register your business.

You can choose one of two forms (IP or LLC).

Both forms have both advantages and disadvantages.

The most acceptable form of taxation is UTII.

In addition, you will have to officially employ your employees (you will not be able to do business on the water on your own) and register a cash register.

room

Companies that deliver bottled water do not need luxurious offices, since you will communicate with customers mainly by phone, but what you definitely need to worry about is a warehouse with an area of ​​​​at least 60 square meters.

It must be heated (the air temperature should not fall below +5 degrees) and air-conditioned (if the water is stored at a temperature higher than +20 degrees, then you risk dissatisfying customers by supplying them with warm water).

The location of your warehouse does not play a big role, the main thing is that it is not too far from your customers, otherwise you will incur high gas costs.

Its size depends on how many liters of water you are going to store in the warehouse and what volumes of supplies you are targeting.

You can negotiate with customers and accept applications directly from the warehouse by purchasing a minimum set of furniture and a telephone.

Equipment

In fact, the only thing you will have to spend a large amount on is the transport with which you will deliver drinking water.

If you are just starting to promote your business on the water, then it is quite enough to purchase one used "gazelle" for 300,000 rubles.

There is no need to equip a warehouse - bottles of water can be stored directly on the floor.

In addition to transport costs, there are some other equipment costs to expect:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			100 000 rub.
Cash register	1	20 000	20
Telephone set	1	1 5000	1 5000
Mobile phone	1	5 000	5 000
Table	1	4 000	4 000
Chairs	3	2 000	6 000
Empty 20 l bottles	300	200	60 000
other			3 500

Staff

Many entrepreneurs, wanting to save money, want to do business on the water on their own (without assistants) or with only one assistant.

This is the wrong move.

Even on initial stage you should hire at least two team members: a driver and a freight forwarder.

You yourself will be able to take on administrative duties, taking orders, communicating with customers, bookkeeping.

In this case, the monthly cost of staff salaries will be as follows:

If your business starts to expand and you find that your employees cannot keep up with such a volume of orders for the delivery of drinking water, then you will have to purchase another car and hire another team consisting of a forwarder and a driver.

How much does it cost to open a business on the water?

The water selling business is not one of those start-ups that require a huge amount of money to start.

In fact, the biggest expense you have to incur is the purchase of a "gazelle" to deliver bottled water to homes and offices.

If you have such a car, then it is quite realistic to start doing business on the water, having only 100–125,000 rubles. starting capital.

If you don’t have a suitable car, then the amount of capital investment increases by another 300,000 rubles.

Do not forget about the mandatory monthly expenses that entrepreneurs who decide to do business on the water expect.

Their amount will fluctuate at the level of 60,000 rubles:

How promising is the water business and how much can you earn on it,

see also in the video:

How much can you earn doing business on the water?

Experts estimate the profitability of the drinking water business at 15–25%. The purchase price of 1 liter of water is 2 rubles, but the selling price is 6-8 rubles.

That is, you buy a 20-liter bottle from the manufacturer for 40 rubles, and sell (let's take the average figures) for 140 rubles.

Let's say that you deliver 50 bottles a day and earn 7,000 rubles.

Your bottled water company operates with one day off a week, which means that in a month (given that you will have an average of 25 working days) you will earn 175,000 rubles.

Naturally, this is a "dirty" profit, because from this amount we need to subtract 50,000 rubles (the purchase price of water) and 60,000 rubles - the amount of expenses for servicing your business.

That is, you are left with a net profit of 65,000 rubles.

The amount of our capital investment (including the purchase of a car) was 425,000 rubles.

Earning 65,000 rubles a month, we can make our water business self-sustaining in 7-8 months if we do not spend too much time building a client base.

As you can see business on the water- a fairly cost-effective business that does not require any special knowledge, or the purchase of sophisticated equipment, or large investments.

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Reviews (117)

Who needs a business plan for the production and delivery of water? To those who clearly understand that the future lies in the sale of water, that people have begun to attach great importance to what they drink every day. And this is not fiction at all - the implementation mineral water in recent years has increased significantly, which is especially noticeable in large cities. That is why such a project is extremely relevant.

We offer a ready-made action plan so that anyone can immediately start building their own business. And the question of what exactly you will offer is up to you. This may be the production or simply bottling of water produced by other companies and its sale in certain outlets.

By purchasing a document for organizing the delivery of water, you can save on the initial investment in the business. Yes, just delivering bottled water is a much less expensive undertaking than producing it. These nuances must be taken into account immediately, even before the choice of the project is to be made. In addition, the amount of initial capital that will be required will directly depend on this.

Even a child knows that drinking tap water is harmful to health. That is why interest in such a product as clean drinking water is growing every day. The demand is especially high in large cities. It is there that there is a reason to plan the organization of a business for cleaning and bottling water. Before opening the production of bottled water, it is recommended to analyze all available options for entering this business.

As a rule, businessmen who pay attention to the water business can be divided into two categories: those who risk building a water production and delivery business from scratch, and those who prefer to start operating under the wing of an already well-known company. Each of these options has its own advantages and disadvantages.

Businessmen who have significant initial capital investments usually decide to open their production for the extraction and bottling of water. Entrepreneurs experiencing some shortage of financial resources are inclined to the second option, which involves cooperation with a company already promoted on the market.

As the analysis of the drinking water market shows, the demand of buyers for this product is constantly growing, however, so far this applies mainly to large cities. The volume of the mineral and drinking water market in Russia is about 25 billion liters per year. This means that every entrepreneur has a chance to occupy his niche. Organization of the production and sale of bottled water requires considerable initial investment, and this must be taken into account when choosing a way to enter this business.

The most expensive is the production of a full cycle - from the extraction of water, its purification and delivery to customers. In addition to developing his own well, the entrepreneur will have to invest in the construction of his own enterprise, which will be engaged in water purification and bottling. Moreover, the expected results of the project for the construction of a plant for bottling drinking water do not always coincide with real situation affairs. The payback of bottling and water purification devices is not so high, and the risk of failure is very high.

Much lower costs are required if the businessman decides to act in cooperation with the existing company. In this case, two options are possible: dealership and franchising. By purchasing a franchise, the entrepreneur practically does not risk his own money. By investing in an already promoted business, a businessman gets the right to support, which is expressed in consultations, the opportunity to use effective marketing ideas of the company.

The easiest way to enter the business is dealership, that is, the sale of finished products. The peculiarity of the business is that a company engaged in the wholesale of mineral and drinking water sells goods to its dealers at a big discount. There are also options for buying and installing vending machines selling artesian water. You will learn about all the intricacies of this type of business, including running a company selling water, by carefully reading an example of a business plan for the production of drinking water with ready-made calculations. As practice shows, it is a competent water production business project that helps a businessman to succeed, regardless of which option he chooses to enter the market.

When opening a business on artesian water, a businessman, first of all, thinks: who will buy it? Despite the growing consumption of clean drinking water, it is very difficult for companies specializing in the business of selling mineral water to find their customers. Entrepreneurs place their main bet on offices, which are the main consumers of bottled water. Experts predict that this market will only develop in the future.

How to profit from water and create a sustainable business is a topic for many entrepreneurs to think about. After all, only at first glance it seems that running a water delivery business is the simplest thing. In fact, a businessman faces many problems along the way. Of course, starting your own water delivery business is much easier than opening a water bottling business. But even here there are pitfalls.

The disparities and amounts of costs that are necessary to create two different companies. In the first case, investments in the project will amount to approximately 80-100 thousand dollars. The second option provides for more modest investments - only 15-20 thousand dollars. Therefore, carefully consider your financial capabilities.

Organizing a business for the delivery of drinking water to offices and homes is easier than keeping it afloat in difficult conditions. If a water producer can easily become a monopoly in a certain region and open a drinking water bottling business in any city, then a delivery company does not have such opportunities. Competition in this market segment is fiercer, which complicates business tactics. Therefore, the entrepreneur should focus on the quality of the services provided.

Particular attention should be paid to water quality: this applies to the choice of supplier and storage conditions of purchased products. When purchasing water for sale, find out in advance from which artesian well it is pumping. The water treatment business is quite expensive, so some companies try to save on this by supplying water to the market that does not always meet the standards. And you, as a seller, will also be responsible for the quality of the water sold.

The organization of a water delivery company provides for its constant promotion in the service market. Convincing a potential buyer to give preference to clean and safe water is still difficult, and this is often helped by tasting in the office, the owners of which are the main buyers of bottled water. Most likely, they will feel the difference in taste, which will become the main motive for buying.

If you have questions in the process of creating a business, look for answers to them in a professional sample business plan for bottling, selling and delivering bottled mineral water. After getting to know him, you will understand how profitable the water delivery business is. Take a look at this document and you will understand how much easier it has become to act.

In this article:

As you know, the water supplied by the centralized water supply in most cities is unsuitable for drinking or cooking. In this regard, many people install water treatment systems at the point of consumption of water in private houses and apartments, or buy the required amount of treated water.

Most people prefer to buy drinking water in special containers..

As a result, the high demand for the natural resource generates supply, and many entrepreneurs decide to open own business for water production.

Regional structure of production

In the Russian Federation, the consumption of bottled water is growing rapidly every year, on average, demand increases by 15-16% annually. Main Suppliers natural resource won 37% of the sales market.

Leading companies in the drinking water market are located in the following regions:

• Karachay-Cherkess Republic;
• In the Stavropol Territory;
• Novosibirsk region;
• Lipetsk region;
• Moscow region.

The figure below shows the largest regions in Russia in terms of drinking water production.

As a result, there is fierce competition in the above regions, and in order to win a niche in the market, it is necessary to create a product with competitive advantages.

Basic requirements for the quality of drinking water and production activities

In order to carry out production clean water You need to be aware of the following laws:

• the Tax Code of the Russian Federation;
• Law of the Russian Federation of February 21, 1992 N2395-1 "On Subsoil";
• Federal Law of November 23, 1995 N174-F3 "On Environmental Expertise";
• Decree of the Armed Forces of the Russian Federation of July 15, 1992 N3314-1;
• Sanitary and epidemiological rules and regulations 2.1.4.1116-02.

Before starting production activities, it is necessary to obtain permits:

• Sanitary and epidemiological conclusion on drilling a well in a certain area from a local government;
• Decree from the local administration "On permission to design a plant for bottling water";
• An appropriate license for the right to use the land for the extraction of groundwater.

Features of the production of drinking water

For the production of drinking water, leading suppliers use two types of natural resource:

• Natural water extracted from environmentally friendly sources;
• Natural water purified using special equipment or water treatment systems.

The general scheme for the production of drinking water is shown in the figure.

The production of water purified in the water treatment system includes the following stages of the technological process:

1. Extraction of water from a well, which is carried out using a special submersible pump and an underground pipeline. Thanks to special equipment, water is supplied to the water treatment area in a special large-capacity tank.

2. Water purification is carried out in several stages:

• rough mechanical cleaning - allows you to remove large mechanical impurities from the water with a size of about 400 microns;
• fine water treatment- cleans the natural resource from suspended impurities with a size of at least 1 micron;
• water disinfection modern methods- can be done using ultraviolet radiation, chlorination or ozonation.

After monitoring the chemical composition of water, the natural resource enters tanks made of stainless steel. By means of storage tanks, continuous production of drinking water is ensured.

3. Drinking water bottling- carried out on a specialized line, where the natural resource comes in separate containers of the required volume. As a rule, in factories, bottling of water takes place on an automatic machine, without the participation of people.

4. Water containers are sealed and sent to the finished product warehouse. In order to protect products from fakes and to carry out the marking of the type of water, leading manufacturers put on heat-shrink caps. different colors on a container.

Drinking water production technology

Almost all leading enterprises producing drinking water use ozonation technology.

The technology allows disinfection and enrichment of drinking water with oxygen. Water ozonation is carried out before bottling and bottling of the natural resource. Such purified water of a certain chemical composition and enriched with oxygen has a beneficial effect on the human body and is widely used for medical and preventive purposes.

The main advantage of the technology is preservative effect, long time water to keep its beneficial features and original composition.

To apply the technology in the production process, it is necessary to purchase special equipment:

• Ozone generator;
• Duplex automatic dehumidifier;
• Thermocatalytic ozone destructor;
• injection pump;
• Injectors, valves, fittings;
• Automatic start, level sensors;
• ORP controller with ORP sensor.

The ozonation technology allows factories to refuse chlorination of water during the technological process.

Necessary equipment for the production of drinking water

In order to organize the production of drinking water, it is necessary to purchase the following equipment:

• Borehole pump;
• Coarse filter;
• Fine filter;
• blowing equipment;
• For ozonation of water, ozonation units or a set of the above equipment are purchased;
• Sterile water tanks;
• Filling machine;
• Semiautomatic bottle capping machine;
• Labeling machine.

There is also an automated line for the production of pure water, which consists of the following blocks:

• Block of deep cleaning, disinfection of a natural resource;
• Water softening unit;
• Saturation block;
• The filling block for bottles, canisters, siphons.

The figure below shows a monoblock for bottling drinking water from an automated line. On it, water is poured into bottles and a label is pasted, and a mug is also twisted.

Drinking water production business plan

In this case, the cost of the project includes the following items of expenditure:

• Purchase of land - 475.00 thousand rubles;
• Construction of industrial premises - 71,387.73 thousand rubles;
• Purchase of the main auxiliary equipment - 55,593.29 thousand rubles;
• Installation of the main and auxiliary equipment - 3,873.83 thousand rubles;
• working capital - 1,112.77 thousand rubles;
• other expenses - 4,719.52 thousand rubles.

All items of expenditure were calculated including VAT. The estimated cost of the investment project is 137,162 thousand rubles.

The average number of employees for organizing a plant for the production of drinking water should be at least 33 people.

The purchased land provides for the construction of buildings and structures:

• production shop for bottling drinking water;
• checkpoint;
• pumping station, the productivity of which should be 12 m 3 / hour;
• underground pumping station;
• car parking;
• fire tank, the volume of which must be at least 75 m 3;
• a diesel fuel tank, the volume of which is 10 m 3;
• outhouse;
• cesspools with volumes of 50 m 3, 25 m 3;
• sites for KTPK-160/6.

The total building area will be about 1790 m 2 .

Planned well productivity - 12.7 m 3 / hour. The capacity of the drinking water blowing machine is 1.5 liters. (3000 pcs.) bottles or 5 liters. (500 pieces) bottles. The actual performance of the machine is 85% of the nominal value. The working regime at the plant is an 8-hour working day.

The implementation of this business plan largely depends on the long-term strategy and marketing policy of the plant. However, as a result of calculating the predicted indicators, the following values ​​were established:

• project cost in the amount of 137,160,000 rubles;
• the payback period of the plant is 4.6 years;
• the discounted payback period of the plant is 7.6 years;
• net present value of the plant (NPV) 19,328,000 rubles;
• yield index - 1,15;
• an internal rate of return of 21%.

Based on the calculated indicators, it can be concluded that the production of drinking water is profitable and cost-effective with the correct organization of the production process and successful marketing activities.

The profitability is quite high. This is due to the natural nature of its formation and virtually unlimited reserves. In addition, this product is considered beneficial for health, which, together with the qualities of ordinary drinking water, makes it a popular product in the market. However, the number of manufacturing companies is large and constantly growing, so the level of competition is high. To competently enter this market, you need to know its features, which we will consider using an example in this article.

The prospects are obvious, but before you start, you need to solve a wide range of issues related to licensing, finding sources of funding and many others, since brewing is a rather complicated technological process.

Key Features of a Mineral Water Production Business Plan

EVENTS AT THE START OF THE PRODUCTION OF MINERAL WATER

Any business requires preparation and our case is no exception. It is necessary to collect and analyze a lot of different information and consistently describe everything necessary actions in one structured document. Such a formalized plan of action will be business plan for the production of mineral water.

He contains complete list information and actions, starting with the analysis of the market and competitors, requirements for equipment and consumer qualities of the product, marketing and distribution issues, and ending with a full set of calculations of the main financial and economic indicators of the project, which are especially carefully studied by investors when making a decision on financing.

So to start a business mineral water production, you need to correctly draw up a business plan that combines all the necessary data to launch the project.

Description

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SEQUENCE OF STEPS TO START THE PRODUCTION OF MINERAL WATER

Despite the external attractiveness of the segment and the ease of production, there are certain problems and issues, for the solution of which it is being developed. business plan for the production of mineral water.

Its structure consists of several stages, providing for all the main actions as part of starting a business:

• search for a source of raw materials - a well or a source;
• arrangement of a workshop for extraction, processing and bottling;
• production processes ending with the packaging of the finished product;
• distribution of finished mineral water.

success mineral water production will depend on those unique characteristics, which she will receive in the process of manufacturing and designing containers. Given the scale of this segment, your product should stand out clearly on it at the time of the start of sales.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments to start the production of mineral water

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Mineral water production development sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of mineral water production

7 - Conclusions

The business plan for the production of mineral water is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

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Feedback on the business plan of the production workshop confectionery

Our confectionery shop has risen to the challenge of the times and we need additional investment. At first we did not consider ordering ready business-plan and wanted to do everything by yourself. But it turned out to be a difficult task to make a good business plan from scratch, so we bought a ready-made solution on the website to use it as the basis for our production. We did the right thing: thanks to the high-quality work of the site, investors did not have any unnecessary questions, and we received an investment in the amount of 40 million rubles.

Maria Mikhailovna, Tomsk bakery

Feedback on the business plan of the brewery for the production of beer

To start the brewery, it was necessary to attract external investments, and we decided that a credit line in our case would be the best solution. After preliminary negotiations with Sberbank, we formed a list required documents that needed to be prepared. Among the requirements of the bank was both a business plan and a financial model for the production of beer. Having studied various developers of business plans, we settled on the Plan-Pro company for two reasons: first, we liked the quality of execution of ready-made business plans, second, the financial model seemed to us quite thoughtful and understandable, plus the bank said that such a level of study project is more than enough. As a result: our brewery received a bank loan in the amount of 250 million rubles. Thank you, because thanks to the painstaking work of developing a business plan and making adjustments, we received approval for a loan. Thank you for your turnkey work!

Stepan Nikolaevich, owner of the Stary Klyon brewery, Tyumen

Feedback on a business plan for the production of compound feed with subsequent sale

Our organization needed a business plan for two purposes: we were evaluating the profitability of a compound feed business and we wanted to raise external funding. After looking at the various business plans of the feed mill on the net, we settled on the Plan-Pro project. As a result, we were satisfied with the result and got exactly what we needed: a ready-made business plan with a clear structure, a financial model for the development of a mixed feed plant, which is quite easy to change for ourselves.

Lyudmila Tsvetkova, financial director, Voronezh

GO TO WRITING A BUSINESS PLAN FOR THE PRODUCTION OF MINERAL WATER

In order to produce a working paper, it must meet the requirements for structure and content described below.

DEFINE OUR GOAL

Establishment of an enterprise for the production and bottling of mineral water in plastic and glass bottles from 0.5 to 1.5 liters with a total daily output of up to XXX liters.

GETTING STARTED PLANNING

First of all, you need to define the content business plan for the production of mineral water and the sequence of actions for its preparation and implementation:

• Based on the analysis of the market in terms of its breadth and number of competitors, form an initial product profile, taking into account the study of consumer behavior;
• calculate the amount needed to start mineral water production and ensuring the operational activities of the enterprise;
• determine the circle of potential investors and ways to attract their attention to the project;
• describe the marketing plan and distribution channels;
• to form requirements for the quality and quantity of personnel;
• plan the volume of sales and the corresponding revenue;
• find the payback period of the business plan.

RESEARCH OF THE MARKET SITUATION

Before planning mineral water production in business plan it is necessary to describe the results of the study of the subject area - that is, the market. Description must include characteristics competitive environment, total sales, customer profile and the planned share of your company.

Based on this information, requirements for mineral water are formed, which will create new demand and attract the target segment of consumers.

These requirements are:

• famous natural source of the spill, with a history;
• a variety of forms and materials of packaging and its volume;
• the price is lower than the leading brands from Georgia and the Caucasian regions of Russia;
• positioning like useful product for cleansing the body and an active lifestyle.

If you have not yet decided exactly on the activity option, then maybe you should pay attention. It will help you look at this idea from different angles and make the right decision.

PRACTICAL ACTIONS TO PREPARE THE PRODUCTION OF MINERAL WATER

In addition to analytical and computational activities, in great attention we will devote to organizational and preparatory measures of a functional nature.

To get started you need:

1. Open an individual entrepreneur or LLC, go through the registration procedure with tax, pension and other regulatory state bodies.
2. Choose a partner bank that will service the company's current account.
3. Determine the place of extraction of mineral water and the installation of workshops for its processing and bottling.
4. Agree on the supply of a technological line for pumping and further processing, and describe the composition and cost of equipment in the appropriate section business plan concerning the cost part of the process mineral water production.
5. Launch a preliminary search for employees with the required characteristics for qualification.

INITIAL INVESTMENT IN THE MINERAL WATER BUSINESS PLAN

To make a decision on financing a project, investors mainly rely on three factors - the initial amount of investment, the amount of profit and the return on investment. These parameters should be justified, logically connected and understandable to any person with minimal training in the field of commerce. In order to simplify your task, download a sample from our website. business plan for the production of mineral water, which contains all the indicators of interest to the investor and will allow you to get a positive opinion and money for your enterprise.

The volume of investments is calculated based on the breakdown of launch costs by item mineral water production in the relevant section business plan.

• development of a new well or equipment for an existing one - XXX rubles;
• arrangement of industrial and office premises - XXX rubles;
• purchase and installation necessary equipment- XXX rub.;
• vehicle fleet for product delivery;
• launch of a pre-sale advertising company - XXX rubles;
• staff formation - XXX rub.
• force majeure and other unforeseen expenses - XXX rubles.

The total amount of funds for starting a business will be from 50 to 120 million rubles.

FEATURES OF EQUIPMENT AND TECHNOLOGY FOR THE PRODUCTION OF MINERAL WATER

The simplicity of the technology determines the attractiveness of this type of activity. The whole process consists of large stages: injection and accumulation of mineral water, filtration, purification and disinfection processes, cooling and carbonation, container manufacturing, bottling and packaging.

The composition of the equipment in business plan for the production of mineral water will be as follows:

• main and standby downhole pumps;
• filtration equipment;
• tanks for storage of the initial pumped-out mineral water;
• units for disinfection;
• line for the production of glass and PET containers;
• bottling and labeling line.

CALCULATION OF ECONOMIC INDICATORS IN THE BUSINESS PLAN FOR THE PRODUCTION OF MINERAL WATER

COST COMPONENT

Even if you have attracted investments and opened your own business, certain expenses arise in the process of activity that are necessary to solve organizational and production problems. This in business plan for the production of mineral water a separate section is devoted to describing the composition and amount of operating costs:

• well operation and maintenance of buildings and structures - XXX rubles;
• utility bills - XXX rubles;
• modernization and repair of equipment - XXX rubles;
• logistics and delivery to customers - XXX rubles;
• marketing support - XXX rubles;
• wage fund, pension and social contributions - XXX rubles;
• tax payments - XXX rubles;
• administrative and general expenses - XXX p.

The amount of operating expenses for mineral water production will amount to XXX rubles.

FACTORS FOR FORMING REVENUE FROM THE PRODUCTION AND SALES OF MINERAL WATER

Profitability is determined by many factors, and this influence should be described in business plan for the production of mineral water.

The first group of factors:

• seasonality of demand, which increases during the summer periods;
• merchandising - the presentation of goods in stores and retail chains;
• completeness and variety of assortment;
• price ratio with competitors' prices and quality.

The second group of factors is the share of each type of product in total sales:

1. PET packaging - XXX rub.

• 0.5 liters - XXX rubles;
• 1.5 liters - XXX rub.

1. Glass bottles - XXX rub.

• 0.5 liters - XXX rubles;
• 1 liter - XXX rub.

The planned amount of monthly revenue is XXX rubles.

STATE POLICY

Basis for implementation business plan for the production of mineral water there will be a properly formed team, including employees with the necessary motivation and competencies.

The industry does not require specific skills for the majority of employees, highlighting only those generally accepted in the labor market: discipline, high-quality performance of their functions and full dedication.

To start mineral water production will need:

• director of the enterprise - XXX rubles;
• personnel department specialist - XXX rubles;
• accountant - XXX rubles;
• chief technologist - XXX rubles;
• equipment adjuster - XXX rubles;
• workers - 4 people. - XXX rub.;
• administrative staff (driver, cleaner) - 4 people. - XXX rub.;
• marketer and sales representative - XXX rub.

RETURN PERIOD

Calculation of the payback period completes the preparation business plan for the production of mineral water. Taking into account the cost component and planned revenues, it will be from 3 to 5 years. indicators. Each of the parameters of the financial model can be changed manually.

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

PROFESSIONAL BUSINESS PLAN SAVES RESOURCES AND IMPROVES RESULTS

The simpler the manufacturing processes, the higher the competition in the industry. High margin attracts a large number of entrepreneurs and investors. But not all initiatives are equally effective. Your business and your products should stand out from the rest, and competent management should form an additional competitive advantage.

Starting a business requires studying the details, understanding the patterns and the ability to describe all processes with the help of events and numbers. These skills are not available to everyone, so download a full-fledged ready-made business plan for the production of mineral water, which already includes a structural description and calculation of all key indicators. Or order an individual turnkey business plan that takes into account the specifics of your business activity. This contributes to a quick launch, capturing market share and making a profit.

Mineral water production is an attractive and highly profitable business. And there will always be a place for new enterprising and creative players. It is enough to take the preparation seriously and, at the start of your business, rely on a professionally and qualitatively compiled business plan.